Growth Marketing Lead - Amazon

Trafilea; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% Remote

USD competitive salary

Paid time off

Job summary

Trafilea, a global Consumer Tech Growth platform, seeks a Growth Marketing Lead for Amazon to own revenue, profitability, and optimization across brands and markets. You will partner with Advertising, Supply Chain, Creative, and Finance teams to drive scale, improve rankings, and optimize campaigns.

The role emphasizes data-driven decision making, AI opportunities, and a fast-paced, accountable environment. 100% Remote, USD competitive salary, and PTO are offered.

Qualifications

• 5+ years managing Amazon marketplace businesses.
• Strong PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.
• Proven ability to diagnose product-level performance and spot growth opportunities.
• Experience managing agencies and external partners.
• Strong analytical and commercial decision-making skills.
• Advanced proficiency with spreadsheets, dashboards, and performance reporting.
• Excellent project and stakeholder management.
• Strong written and verbal communication.
• Thrives in a fast-paced, highly accountable environment.

Responsibilities

• Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.
• Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.
• Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.
• Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.
• Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.
• Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.
• Lead promotional planning, pricing initiatives, and marketplace growth programs.
• Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.
• Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.
• Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.
• Translate data into actionable insights and present business recommendations to senior leadership.
• Identify automation and AI opportunities that improve efficiency and accelerate growth.

Skills

Growth marketing

Amazon advertising

Analytics

Cross-functional collaboration

Data-driven decision making

Stakeholder management

Project management

Communication

Adaptability

Tools

Excel

Dashboards

Performance reporting

Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

We build and scale our own brands.

We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same.

Be part of a dynamic, diverse, and talented global team.

100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

We're looking for a Growth Marketing Lead, Amazon to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health.

You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance.

• Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.

• Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.

• Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.

• Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.

• Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.

• Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.

• Lead promotional planning, pricing initiatives, and marketplace growth programs.

• Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.

• Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.

• Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.

• Translate data into actionable insights and present business recommendations to senior leadership.

• Identify automation and AI opportunities that improve efficiency and accelerate growth.

• 5+ years managing Amazon marketplace businesses.

• Strong grasp of PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.

• Proven ability to diagnose product-level performance and spot growth opportunities.

• Experience managing agencies and external partners.

• Strong analytical and commercial decision-making skills.

• Advanced proficiency with spreadsheets, dashboards, and performance reporting.

• Excellent project and stakeholder management.

• Strong written and verbal communication.

• Thrives in a fast-paced, highly accountable environment.