Enable job alerts via email!

Growth Marketing Lead

Pairtu

United States

Remote

USD 100,000 - 130,000

Full time

Today
Be an early applicant

Job summary

A growing health tech company is seeking a Growth Marketing Lead to scale performance marketing efforts. You will lead campaigns across various channels and utilize AI tools to enhance acquisition and retention strategies. The ideal candidate possesses extensive experience in marketing, particularly within healthcare, and demonstrated success in optimizing conversion rates. Competitive compensation and opportunities for growth are offered.

Qualifications

  • 8-10+ years of experience in performance marketing, especially in healthcare/health tech.
  • Quant-driven and AI-curious mindset.
  • Experience with scaling paid channels profitably.

Responsibilities

  • Run and scale campaigns across multiple paid channels.
  • Continuously improve conversion rates and retention strategies.
  • Build dashboards to measure CAC and LTV.

Skills

Performance marketing
Funnel optimization
Deep analytics
AI tools
Campaign scaling
Job description
What we're looking for?

We need a Growth Marketing Lead with 8-10+ years of experience in performance marketing, specifically scaling paid channels profitably (Google, Facebook, YouTube, etc.). You should be quant-driven, AI-curious, and have at least one meaningful role in healthcare/health tech (not biotech). You will be hands-on with performance marketing, funnel optimization, and retention experiments, leveraging AI tools, first-party data, and deep analytics to drive efficient CAC, improved conversion, and stronger LTV. Bonus points if you have marketed directly to Medicare or senior populations, built SEO, organic, affiliate, or influencer channels, or worked cross-functionally with product/ops to improve retention and LTV.

What you'll do:
  • Own Paid Acquisition & Growth Experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels, using AI workflows to accelerate audience segmentation, creative generation, and rapid testing.
  • Optimize Funnels & Retention: Map the patient journey and identify friction points, continuously improving conversion rates from ad click to intake to advocacy call to retention.
  • Leverage First-Party Data: Set up tracking pipelines, send events via Conversions API, and measure CAC/LTV rigorously, building dashboards that guide weekly spend and creative decisions.
  • Build a Repeatable Marketing Engine: Identify what works and double down, translating learnings into a scalable playbook for acquisition and retention.
Get your free, confidential resume review.
or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB.