Growth Marketing Lead

Pairtu; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A healthcare tech company is seeking a Growth Marketing Lead to enhance their performance marketing efforts. This role requires 8-10+ years of experience with a strong focus on scaling paid channels profitably. Responsibilities include optimizing funnels, leveraging data analytics, and building a marketing engine. The ideal candidate is quant-driven and has experience in health tech, specifically targeting Medicare or senior populations.

Qualifications

• 8-10+ years of experience in performance marketing.
• Experience in healthcare/health tech is a must.
• Quant-driven and AI-curious approach.

Responsibilities

• Run and scale marketing campaigns across various platforms.
• Map patient journeys and improve conversion rates.
• Set up tracking and measure CAC/LTV rigorously.
• Create a scalable marketing playbook.

Skills

Performance marketing

Data analytics

Funnel optimization

Paid channels scaling

AI tools usage

Job description

What we're looking for?

We need a Growth Marketing Lead with 8-10+ years of experience in performance marketing, specifically scaling paid channels profitably (Google, Facebook, YouTube, etc.). You should be quant-driven, AI-curious, and have at least one meaningful role in healthcare/health tech (not biotech). You will be hands-on with performance marketing, funnel optimization, and retention experiments, leveraging AI tools, first-party data, and deep analytics to drive efficient CAC, improved conversion, and stronger LTV. Bonus points if you have marketed directly to Medicare or senior populations, built SEO, organic, affiliate, or influencer channels, or worked cross-functionally with product/ops to improve retention and LTV.

What you'll do:

• Own Paid Acquisition & Growth Experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels, using AI workflows to accelerate audience segmentation, creative generation, and rapid testing.
• Optimize Funnels & Retention: Map the patient journey and identify friction points, continuously improving conversion rates from ad click to intake to advocacy call to retention.
• Leverage First-Party Data: Set up tracking pipelines, send events via Conversions API, and measure CAC/LTV rigorously, building dashboards that guide weekly spend and creative decisions.
• Build a Repeatable Marketing Engine: Identify what works and double down, translating learnings into a scalable playbook for acquisition and retention.