Growth & Marketing Lead

Simulacrum; San Francisco (CA); Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Founder's mentorship

Descripción de la vacante

Simulacrum, a Bay Area-based career-to-wealth platform, is seeking a Growth/Content Marketing lead to scale free signups and engagement. You will own content, SEO, and LinkedIn campaigns, plus landing pages and signup flow, with experimentation across paid channels as needed.

You will partner with a small team, report to the Founder, and operate in a hybrid setup. The role rewards data-driven writers who can convert research into problem-aware storytelling for professionals.

Formación

• 3+ years in growth, demand generation or content marketing — ideally B2C / prosumer SaaS.
• Demonstrated organic growth (content, SEO, LinkedIn) with real numbers behind it.
• Fluent in funnel analytics and rapid experimentation.
• Strong writer who can produce problem-aware content for a professional audience.
• Working knowledge of paid acquisition (LinkedIn / Meta / Google) and CAC math.

Responsabilidades

• Build and run the content, SEO and LinkedIn engine that drives free signups from professionals and career-changers.
• Own the landing pages and signup flow; A/B test messaging and conversion.
• Position the free bio page as the lead magnet and on-ramp into the platform.
• Launch paid-acquisition experiments once a channel proves out organically, and hold CAC discipline.
• Track signups by source and report weekly on what is actually working.
• Hand activation-ready users cleanly to the Onboarding lead.

Conocimientos

Growth marketing

Content marketing

SEO

LinkedIn

A/B testing

Copywriting

CAC math

Paid media

Herramientas

Google Analytics

SEO tools

A/B testing tools

Descripción del empleo

Fill the top of the funnel — get the right professionals to sign up, repeatably and measurably.

Team of 4 Reports to the Founder Bay Area preferred, hybrid Full-time or contract-to-hire

About Simulacrum

Simulacrum (simulacrumai.io) turns a résumé into a running wealth engine — a career-to-wealth simulation platform with 49 AI agents across five income layers. We help professionals see the consequences of their career and money decisions before they live them.

What you own

New free signups per week by channel · content, SEO & LinkedIn distribution · landing pages & signup flow · the free bio-page as lead magnet · paid-acquisition experiments after organic proof.

Key responsibilities

• Build and run the content, SEO and LinkedIn engine that drives free signups from professionals and career-changers.
• Own the landing pages and signup flow; A/B test messaging and conversion.
• Position the free bio page as the lead magnet and on-ramp into the platform.
• Launch paid-acquisition experiments once a channel proves out organically, and hold CAC discipline.
• Track signups by source and report weekly on what is actually working.
• Hand activation-ready users cleanly to the Onboarding lead.

How success is measured

North star

New free signups per week — the engine behind reaching 1,000 users.

Supporting

What we're looking for

• 3+ years in growth, demand generation or content marketing — ideally B2C / prosumer SaaS.
• Demonstrated organic growth (content, SEO, LinkedIn) with real numbers behind it.
• Fluent in funnel analytics and rapid experimentation.
• Strong writer who can produce problem-aware content for a professional audience.
• Working knowledge of paid acquisition (LinkedIn / Meta / Google) and CAC math.

Nice to have. An audience in career, HR or edtech; landing-page design skills.

How this team works

Every teammate is fully platform-fluent — able to demo Simulacrum, onboard a user end to end, run a workshop, and coach Layer 1 and Layer 2 agent setup — so anyone can cover a session or a coaching block.
Shared team goal: