Growth & Marketing Director — Physical Therapy

Peak Performance Physical Therapy, PLC; Lansing (MI); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Peak Performance Physical Therapy in Greater Lansing seeks a Marketing & Business Development Director who also treats patients as a Physical Therapist. This hands-on leadership role focuses 60% on growth and 40% on clinical care, developing sales, marketing strategies, and relationships with physicians and community partners.

You will lead multi-location campaigns, build brand awareness, manage budgets, and measure ROI, while delivering excellent patient care.

Qualifications

• DPT degree and licensure in Michigan.
• Strong business development, marketing, and sales interest.
• Experience with digital marketing and referral networks preferred.
• Ability to lead multi-location campaigns and collaborate with clinical teams.

Responsibilities

• Develop structured outreach to physician practices and referral sources.
• Manage digital marketing strategy across locations (SEO, Google Ads, social media).
• Track referral data and campaign ROI; report to CFOO.
• Balance PT clinical duties with leadership responsibilities.
• Oversee marketing budgets and calendars.

Skills

Relationship-building

Market awareness

Execution & initiative

Communication

Data-driven decision making

Adaptability

Education

Doctor of Physical Therapy (DPT)

Job description

Peak Performance Physical Therapy in Greater Lansing seeks a Marketing & Business Development Director who also treats patients as a Physical Therapist. This hands-on leadership role focuses 60% on growth and 40% on clinical care, developing sales, marketing strategies, and relationships with physicians and community partners.

You will lead multi-location campaigns, build brand awareness, manage budgets, and measure ROI, while delivering excellent patient care.