Growth Marketing Director

Backblaze; United States; Hybrid; USD 155,000 - 188,000; Full time

Benefits offered by this job

Healthcare for family, including dental and vision

Competitive compensation and 401K

RSU grants for full-time employees

Flexible vacation policy

Maternity & paternity leave

MacBook Pro and workstation stipend

Childcare bonus

Fertility treatment and support

Learning & development program

Commuter benefits

Job summary

Backblaze is looking for a Growth Marketing Director to lead and own the self-serve revenue strategy across various channels. This role requires expertise in product-led growth and developer-centric marketing. The ideal candidate will possess a strong ability to analyze data for strategic insights, direct marketing efforts towards technical audiences, and collect and translate key performance indicators into actionable insights. Backblaze offers competitive compensation, healthcare, and a supportive work culture.

Qualifications

• Experience in developer tools, cloud infrastructure, or IaaS.
• Ability to drive cross-functional action through persuasion.
• Skills in using data to inform strategic decisions.

Responsibilities

• Own organic and paid acquisition strategy across all channels.
• Drive developer community acquisition in key platforms.
• Coordinate cross-functional teams to achieve marketing goals.

Skills

PLG ownership

Acquisition instinct

Developer channels understanding

Data fluency

Influence without authority

Job description

Growth Marketing Director

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Growth Marketing Director to join our team.

About The Role

The Director of Growth owns the self‑serve revenue engine end‑to‑end – from top‑of‑funnel acquisition strategy through product‑led growth, activation, and expansion – and operates with cross‑functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency.

What You’ll Do

Top‑of‑Funnel Strategy

• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency – setting strategy, budget allocation, and performance expectations
• Drive developer community acquisition across Reddit, Hacker News, dev‑focused communities, technical content, GitHub presence, and DevRel‑adjacent programs

Product‑Led Growth

• Own the PLG motion: product qualification logic, activation funnel design, self‑serve to sales‑led handoff design, and expansion trigger strategy
• Work directly with Product and Engineering to prioritize self‑serve improvements and advocate for PLG in planning cycles

AI/ML Segment Ownership

• Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
• Identify and develop go‑to‑market programs for the key strategic ICPs: developer tools integrations, community presence, co‑marketing, and technical content

Funnel Performance & Analytics

• Own north star KPIs across the full funnel
• Partner with BI to build and maintain PLG dashboards
• Drive weekly and monthly reporting across the organization

Cross‑Functional Leadership

• Work across external agencies, our Marketing Ops team, and our Partner with Customer Success teams to facilitate the full lifecycle of customers who choose to begin their journey with us through our self‑serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

The Right Fit

This is a specific hire for a specific kind of company. We’re not looking for a generalist demand‑gen leader or a lifecycle marketer. We need someone who has been here before – at a developer‑centric infrastructure company, building growth motion from a strong foundation into something structurally durable.

What We’re Looking For

• Company background – Developer tools, cloud infrastructure, or IaaS. Your customer was technical.
• PLG ownership – You’ve built a PLG motion. You’ve designed product qualification logic, activation funnels, and self‑serve to sales‑led handoffs.
• Acquisition instinct – When you see flat signups, your first question is “where’s the traffic problem,” not “what email can we send.”
• Product sense – You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.
• Developer channels – You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel‑adjacent programs – not just as awareness plays, but as acquisition channels.
• Data fluency – You own numbers directly. You’re comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.
• Influence without authority – You drive cross‑functional action – engineering prioritization, agency direction, partner alignment – through partnership and persuasion, not org chart.

Bonus Points For

• Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
• Experience directing a paid acquisition agency (not just overseeing spend)
• Background working in a post‑IPO company navigating both efficiency and growth mandates
• Experience building out a growth team or function from scratch

Backblaze Perks

• Healthcare for family, including dental and vision
• Competitive compensation and 401K
• RSU grants for full‑time employees
• ESPP program
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work, plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Fertility treatment and support
• Learning & development program
• Commuter benefits
• Culture that supports a healthy work‑life balance

The expected salary range for this role is $155,000 – $188,000.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio‑economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.