Growth Marketing Content Coordinator

The Diabetes Link; Boston (MA); Remote; USD 52,000 - 67,000; Full time

Job summary

The Diabetes Link in Boston is seeking a Marketing Coordinator who translates growth strategy into finished content across email, social, and web. You will write copy, run campaigns in HubSpot and coordinate with contracted designers to keep projects on brief and on schedule.

Working from our content pillars and tone direction set by the Senior Manager of Growth Marketing, you will report results to shape future campaigns and support community storytelling while engaging young adults with

Qualifications

• 1–3 years in marketing, communications or content writing
• Skilled writer with samples of email or social copy
• Hands-on experience building and sending emails in HubSpot or a similar platform
• Experience scheduling and publishing on Instagram, TikTok and LinkedIn
• Experience shooting and editing short-form video in CapCut or similar software
• Comfortable giving clear direction to contracted designers and freelancers and holding them to deadlines
• Working knowledge of Canva or similar design tools

Responsibilities

• Write original copy for routine emails, newsletters and social posts with light direction
• Draft copy for major campaigns and nurture sequences from briefs and messaging frameworks
• Write and publish short website updates in The Link’s voice
• Revise drafts based on feedback and route them through review before anything publishes
• Coordinate intake, consent and follow-up for community stories in the peer storytelling framework, following The Link’s consent and privacy process
• Build, QA and send email campaigns from campaign briefs
• Run A/B tests on subject lines, messaging and CTAs based on priorities set by the Senior Manager of Growth Marketing
• Apply deliverability best practices to protect sender reputation
• Schedule and publish posts on Instagram, TikTok and LinkedIn
• Record and edit short-form video for social
• Create carousels based on direction from the Senior Manager of Growth Marketing
• Monitor comments and messages, answer routine questions and escalate medical questions, complaints and posts that suggest someone may be in crisis
• Brief the contracted graphic designer and video creators with specs, copy, brand guidance and due dates
• Assign sponsored content to creators and track what’s due and when
• Review incoming assets against the brief and brand guidelines and request revisions when needed
• Coordinate content requests from other teams at The Link
• Keep the shared asset library organized
• Match contractor invoices to completed work and send them for approval
• Keep the content and campaign calendar current in the team’s project tracker
• Raise missed or at-risk deadlines with the Senior Manager of Growth Marketing early
• Report on email and social performance, including results for the quarterly growth brief
• Work toward agreed email and social goals and suggest new approaches based on what the results show
• Keep up with changes in HubSpot and the social platforms and share what you learn with the team

Skills

Copywriting

Content planning

Project management

Social media writing

Communication

Tools

HubSpot

CapCut

Canva

Monday.com

Job description

The Diabetes Link in Boston is seeking a Marketing Coordinator who translates growth strategy into finished content across email, social, and web. You will write copy, run campaigns in HubSpot and coordinate with contracted designers to keep projects on brief and on schedule.

Working from our content pillars and tone direction set by the Senior Manager of Growth Marketing, you will report results to shape future campaigns and support community storytelling while engaging young adults with