Growth Marketing & Brand Architect

Koola Logistics; Carmel (IN); On-site; USD 70,000 - 110,000; Full time

Job summary

Koola Logistics in Carmel, IN is seeking a Growth Marketing & Brand Manager to build and scale our marketing engine. You will shape brand strategy, craft a consistent voice, and partner directly with the founder and leadership to tell our story.

Own content across LinkedIn, Instagram, YouTube, email, the website, recruiting platforms, and industry media; capture employee and customer wins; drive campaigns, funnels, and landing pages; and measure impact to attract brokers, customers, and top

Responsibilities

• Brand Strategy & Positioning: Develop and execute Koola’s overall marketing and brand strategy.
• Create a consistent voice, visual identity, and message across every customer, carrier, employee, and candidate touchpoint.
• Clearly communicate what makes Koola different in a crowded freight brokerage market and build recognition beyond our existing network.
• Content & Storytelling: Build a repeatable content engine across LinkedIn, Instagram, Facebook, YouTube, email, the website, recruiting platforms, and industry media.
• Capture employee success stories, customer wins, milestones, leadership content, office culture, recruiting stories, and useful freight-market content.
• Own the content calendar and coordinate photography, video, graphics, writing, and outside vendors.
• Turn ideas, speeches, meetings, announcements, market observations, and leadership philosophies into professional content.
• Build a fast capture-and-distribution system that does not require leadership to personally manage the process.
• Partner with HR and recruiting to make Koola one of the most recognizable freight brokerage employers in the Midwest.
• Develop targeted campaigns, funnels, landing pages, testimonials, and career content for experienced brokers and other priority roles.
• Measure which messages, companies, markets, and channels generate qualified candidates.
• Create customer presentations, case studies, industry campaigns, email campaigns, sales collateral, landing pages, customer stories, video assets, and market insights.
• Give brokers marketing tools they can actively use to generate revenue.
• Website, SEO & Paid Growth: Own and continuously improve Koola’s website, organic search visibility, landing pages, traffic, rankings, and conversion performance.
• Build targeted Google, LinkedIn, Meta, recruiting-platform, and retargeting campaigns where the economics make sense.
• Marketing Systems & Analytics: Implement the right CRM connections, automation, email marketing, analytics, lead tracking, content management, attribution, and recruiting tracking.
• Create a simple leadership dashboard showing what is working, where qualified candidates and opportunities come from, and what marketing produces for the business.

Job description

Koola Logistics in Carmel, IN is seeking a Growth Marketing & Brand Manager to build and scale our marketing engine. You will shape brand strategy, craft a consistent voice, and partner directly with the founder and leadership to tell our story.

Own content across LinkedIn, Instagram, YouTube, email, the website, recruiting platforms, and industry media; capture employee and customer wins; drive campaigns, funnels, and landing pages; and measure impact to attract brokers, customers, and top