Growth Marketing Associate

Standard Template Labs; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Unusual scope for early-career role

Craftsmanship and autonomy culture

Competitive compensation and equity

On-site workspace near Penn Station

Job summary

STLabs is an AI service management platform. We are hiring a Growth Marketing Associate to be the execution engine behind our go-to-market, writing copy across social channels and building community at events.

The role blends content, field marketing, and outbound collaboration with senior IT buyers at large enterprises. You’ll shape the voice, run experiments, and own campaigns in a fast-paced startup setting.

Qualifications

• 1–2 years in marketing, ideally including field marketing or demand generation at a B2B company.
• Genuinely strong writer with range across social and technical narratives.
• Able to connect with people and start conversations at events.
• Exceptional attention to detail in events, QA, and copy proofing.
• Self-directed with an ability to work towards ambiguous goals.
• Technical grounding to understand and tell the product story credibly.
• Analytical mindset with comfort in spreadsheets and dashboards.
• Thrives in a fast-paced startup where priorities shift.

Responsibilities

• Write a high volume of original copy across LinkedIn, email, and website.
• Own field marketing end-to-end: plan, run, and follow up events.
• Collaborate with sales on outbound and ABM campaigns and assets.
• Explain the product clearly to CIOs through compelling storytelling.
• Track campaign performance and honestly assess results.
• Experiment with multiple ideas and reallocate resources quickly.

Skills

Strong writing

Self-directed

Analytical

People skills

Education

CS or engineering background

Job description

STLabs is an AI service management platform that resolves employee requests end-to-end, grounded in a living model of the enterprise. This matters because we're able to resolve requests with full context - the people, systems, services, and policies that define how an organization actually runs. Requests that used to take days of back-and-forth resolve in minutes, right where employees already work.

About the Role

We're hiring a Growth Marketing Associate to be the execution engine behind our go-to-market. This is a generalist role for someone early in their career who wants range: you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward — often in the same week. Our buyers are senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises, and you'll help us reach them in ways that feel less like enterprise software marketing and more like something people actually want to read. You'll get direction on what matters; how it gets done is largely yours.

Responsibilities

• Write a high volume of original copy across LinkedIn, Instagram, email, and the website — and hold a consistent voice across all of it.

• Own field marketing end to end: plan and run dinners, conferences, and customer events, from venue and invite list through follow-up.

• Partner with sales on outbound and ABM campaigns, building the assets and sequences that warm target accounts ahead of first touch.

• Learn the product deeply enough to explain it yourself, and turn what's technically hard about it into a story a CIO finds compelling.

• Track what's working across every channel and campaign, and be honest about what isn't.

• Kill underperforming ideas fast and reallocate — we'd rather run ten experiments than perfect one.

Qualifications

• 1–2 years in marketing, ideally including field marketing or demand generation at a B2B company.

• A genuinely strong writer with range — you can move between a punchy social post and a longer technical narrative without losing the voice.

• Personable and quick to connect. You can work a room at a customer dinner or conference booth, start a conversation with a stranger, and leave them wanting to talk to us again.

• Exceptional attention to detail. Event logistics, campaign QA, and copy proofing all live with you.

• Self-directed. You take an ambiguous goal and come back with work, not a list of questions.

• Enough technical grounding — a CS or engineering background, technical coursework, or time at a technical company — to understand what we've built and tell that story credibly.

• Analytical instincts: comfortable in a spreadsheet or dashboard, and able to reach a decision from the numbers.

• Comfort working in a fast-paced startup environment where priorities shift week to week.

What We Offer

• Unusual scope for an early-career role — you'll own real channels and see your work in market within days.

• A culture that values craftsmanship, autonomy, and technical excellence.

• Competitive compensation, equity, and benefits package.

• Work from our office by Penn Station, where you'll be side-by-side with the founding team in a supportive, collaborative setting. Our team works on-site five days a week, growing and building together, and you can't beat the commute — nearly every subway line, plus LIRR, NJ Transit, and Amtrak, arrive at the door. This role also includes travel to events as the business requires.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. The reasonably estimated yearly compensation for this role is: $90-$120k USD.