Growth Marketing Architect/Analyst

ifm; Malvern (Chester County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Top-tier medical plan with no deductible

Company-paid Long-Term and Short-Term Disability

401K program with company match

11 paid holidays per year

15 paid vacation days

Job summary

A global automation solutions company is seeking a Growth Marketing Specialist in Malvern, PA. In this role, you will analyze customer data, implement marketing automation, and design experiments to drive engagement and conversion within the U.S. market. Candidates should have 3–5+ years of experience in digital marketing analytics and a strong understanding of automation tools. The company offers a collaborative workplace culture and competitive benefits to employees.

Qualifications

• 3–5+ years of experience in growth marketing, digital marketing analytics, or marketing optimization roles.
• Strong understanding of marketing automation tools and MarTech ecosystems.
• Proven experience designing and optimizing automated marketing workflows.

Responsibilities

• Analyze customer and buyer intent data to identify performance opportunities.
• Implement and optimize marketing automation workflows.
• Design and analyze experiments across various digital channels.

Skills

Growth marketing

Digital marketing analytics

Marketing optimization

Marketing automation tools

Data-driven analysis

Tools

Salesforce Marketing Cloud

HubSpot

CRM systems

MarTech platforms

Email marketing tools

Job description

Responsibilities

• Analyze customer, prospect, and buyer intent data using tools such as Bombora, Lead Forensics, Zoominfo, CRM, and marketing automation platforms to identify behavioral patterns and performance opportunities across digital campaigns.
• Implement and optimize marketing automation workflows to scale outreach and nurture leads using Salesforce Marketing Cloud, HubSpot, Salesforce CRM, and related MarTech platforms.
• Develop and manage segmentation logic, data pipelines, and audience activation strategies within marketing automation and CRM systems, aligned to content, product positioning, and channel mix.
• Design, execute, and analyze experiments across email, paid social, landing pages, and other digital channels using advertising platforms, analytics tools, and experimentation frameworks to improve engagement and conversion.
• Monitor campaign and content performance through analytics and reporting tools, identify trends and gaps, and deliver clear, actionable recommendations for optimization.
• Support the development and refinement of buyer personas by analyzing needs, pain points, and behavioral signals derived from intent data, engagement data, and CRM insights.
• Collaborate with digital marketing, product marketing, and sales teams to align messaging, targeting, and campaign execution across platforms.
• Share insights from U.S. market performance with global marketing teams and international subsidiaries.
• Identify underutilized or emerging channels and test their potential impact through structured experimentation and rapid iteration.

How You Work

To succeed in this role, you:

• Have a strong bias for action. You prefer testing, learning, and iterating quickly.
• Think in systems. You can support acquisition, activation, and retention loops through automation and experimentation.
• Adapt quickly when presented with new information. You are comfortable working with ambiguity and evolving priorities.
• Are extremely curious. You love continuously learning across disciplines, whether it’s marketing, data, technology, or AI.
• Communicate insights clearly. You can work cross-functionally with designers, engineers, and marketing stakeholders.
• Enjoy building and repeatable success. You scale what works to improve performance over time.
• Have experience using AI and no-code tools. You love experimenting with new technology to better understand it and accelerate your workflow.

Requirements

• 3–5+ years of experience in growth marketing, digital marketing analytics, or marketing optimization roles
• Strong understanding of marketing automation tools and MarTech ecosystems
• Proven experience designing, implementing, and optimizing automated marketing workflows
• Hands-on experience with social media marketing platforms and analytics tools
• Highly data-driven, with the ability to analyze funnel metrics and adjust tactics quickly
• Startup or builder mindset: creative, resourceful, and comfortable experimenting

This role plays a critical part in translating data into better marketing outcomes. Your insights, experiments, and optimizations will directly influence how effectively we reach, engage, and convert our target audiences in the U.S. market.

Company Culture

Learn more about ifm

• Top-tier medical plan with no deductible, plus voluntary dental and vision plans
• Company-paid Long-Term Disability and Short-Term Disability, and other insurances
• 401K program with 100% company match of up to 6% of pay after six months
• Eleven paid holidays per calendar year
• 15 paid vacation days and 5 days paid sick time

Company Description

ifm efector, inc., headquartered in Malvern, PA, has earned the distinguished Top Employers certification for 2020 and 2021 in North America for our outstanding people practices. ifm efector is the US subsidiary of ifm electronic gmbh, a global company with over 8,700 employees in 165 countries serving 155,000 customers worldwide. Our core business is the development and production of sensors and controls for industrial automation and process applications.

Exceptional success can only be achieved when the employees believe in the company and when they know that they are treated in a fair and honest way. -ifm philosophy

ifm is a privately-owned company whose success can be attributed to three guiding principles: Employees First, Customer Loyalty, and Safe Growth. With a supportive and collaborative culture, ifm welcomes new ideas and fosters honest communication and trust. Distinguished by their individual capabilities and contributions, every employee plays a role in the success of our business, so that we may provide innovative solutions to meet and exceed our customer’s business needs. ifm is dedicated to ensuring employees are engaged, enabled, and empowered to realize their full potential in a positive, diverse, and inclusive work environment filled with meaning and a shared sense of purpose.

We have amazing products, but best of all we have amazing people. This is a core value of our success. - Roger Varma, CEO, ifm efector