Lead, Viral Growth

Honeydew; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity in Honeydew

Flexible PTO

Health, vision & dental insurance

401k with company match

MacBook & monthly internet stipend

Memberships: One Medical, Kindbody, <…

Job summary

Honeydew, a NYC-based startup redefining how Americans access dermatology care, is seeking a Growth Lead focused on organic social, community, and lifecycle for its Growth Team led by Connor Kreutz. The team is based in New York City with hybrid flexibility.

You will own the organic social calendar across TikTok, Instagram and emerging channels, partner with our creative team to produce content, manage the Discord community and referral program, and drive events that convert first-time patients

Qualifications

• 4–6 years in growth, organic social, or lifecycle at a consumer or DTC brand.
• Native organic social instincts — you know what performs on TikTok and Instagram.
• Community-building experience — you’ve grown and run a community (Discord, referral, Reddit, or similar).
• Scrappy, entrepreneurial operator — you’re excited to build from the ground up, wear a few hats, and move fast.
• Analytical — you ground decisions in data and can tie your work to growth outcomes.

Responsibilities

• Own our organic social strategy and calendar across TikTok, Instagram, and emerging channels.
• Bring concepts to life with talent and creators to produce scroll-stopping organic content.
• Run community end to end — manage Discord and the referral program to turn patients into advocates.
• Plan events and activations (digital and IRL) to build brand affinity and drive acquisition.
• Work with paid and creative teammates so organic, community, and paid reinforce each other.
• Report on what’s working — base decisions on performance data.

Skills

Growth strategy

Organic social

Community management

Lifecycle marketing

Analytics

Tools

Discord

TikTok

Instagram

Job description

Mission

Our mission is to ensure that no one in the world has to suffer from a treatable skin disease because of an access issue ever again.

About Honeydew

Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, from prescription to retail.

Our tech-forward dermatology experience helps people with chronic skin conditions access licensed specialists, FDA-approved treatment, and ongoing support in record time (24 hours vs an industry average of 6 months).

Honeydew is the future of skin health — digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and powered by AI.

Opportunity

At Honeydew, we’re redefining how Americans access dermatology care — tackling huge barriers in access and cost with a model that makes getting evidence-backed treatment easy, affordable, and genuinely effective. The market is enormous, and we’ve only just begun to scratch the surface.

We’re building a growth team where strong creative drives results. Our paid and creator engine is working, and now we’re investing in the other side of the house: organic social, community, and the lifecycle programs that turn first-time patients into people who stick around and tell their friends.

You’ll set the organic social strategy, build and run our community (socials, Discord, referral program), inform lifecycle marketing, and stand up the events and activations that make Honeydew feel like a brand people want to be part of. You’ll work hand in hand with our paid and creative teammates so organic and paid reinforce each other instead of running in parallel.

You’ll join the Honeydew Growth Team led by Connor Kreutz and report directly to him. The team is based in New York City.

In a typical week, you might:

• Own our organic social strategy and calendar across TikTok, Instagram, and emerging channels — deciding what we post, why, and how it ladders up to growth, then read performance and iterate fast.
• Bring concepts to life with real talent — partnering with our creative team and on-camera creators to turn ideas into scroll-stopping organic content, without getting stuck in day-to-day production.
• Run community end to end — engaging across social, managing our Discord, and operating the referral program so our best patients become our best advocates.
• Plan events and activations (digital and IRL) that build brand affinity and drive acquisition and retention.
• Work closely with paid and creative teammates so organic, community, and paid reinforce each other — sharing insights, talent, and creative across channels.
• Report on what's working — grounding organic, community, and lifecycle decisions in real performance data.

Who we’re looking for:

• 4–6 years in growth, organic social, community, or lifecycle at a consumer or DTC brand, ideally with ownership of a channel end to end.
• Native organic social instincts — you know what performs on TikTok and Instagram, you can direct creators and on-camera talent, and you have a point of view on what makes people stop scrolling.
• Community-building experience — you’ve grown and run a community (Discord, referral, Reddit, or similar) and understand how to turn engagement into growth.
• Scrappy, entrepreneurial operator — you’re excited to build from the ground up, wear a few hats, and move fast.
• Analytical — you ground decisions in data and can tie your work to growth outcomes.

Nice to have:

• Experience in healthcare, telehealth, or another regulated space.
• Basic video editing or creative literacy (helpful for moving quickly with organic content).
• Hands‑on events or activation experience.
• Lifecycle/CRM experience — comfort owning email/SMS programs and thinking in funnels, cohorts, and retention.

Why Honeydew

• Equity in Honeydew
• flexible PTO
• great health, vision, and dental insurance
• 401k w/ company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate membership
• A company MacBook & monthly internet stipend

Location: The team is hybrid in our NYC office, but we’re open to exceptional candidates outside of the NYC area.

If this doesn’t seem right for you, but you know a good candidate, please forward this along!

More About Honeydew

Honeydew was started by David Futoran (Wharton) and the dermatologist who cleared his skin, Joel Spitz, MD (Princeton, Columbia), after David spent years struggling to access care.

Since launching, Honeydew has helped 50,000+ people achieve life-changing results with a 5-star rating, and we are growing 5x yoy.