Growth Manager, Social and Community

Honeydew; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Equity in Honeydew

Flexible PTO

Health, vision, and dental insurance

401k with company match

Memberships (One Medical, Kindbody,…)

MacBook & monthly internet stipend

Job summary

Honeydew seeks a dynamic social media lead to own and grow our online presence. You will decide which platforms to conquer, shape formats, and work with top-tier creatives to produce attention-grabbing content that educates millions about skin treatments.

You’ll be given a budget and a team of dermatologists and patients to feature, with a clear bar: content that goes viral and drives real traffic and patients to Honeydew.

Qualifications

• You know how to get and keep people's attention online.
• Able to create content that could go viral and drive traffic to a site.
• Comfort with reading metrics and adjusting content strategy based on data.

Responsibilities

• You run Honeydew's social channels, all of them or the ones you choose.
• Decide which platforms and formats to use and lead content creation with the team.
• Aim for consistently viral content (1M+ views) driving real site traffic and patient signups.

Job description

About Honeydew

Our mission is to ensure that no one in the world has to suffer from a treatable skin concern because of an access issue ever again.

Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, including FDA-approved and custom-formulated prescriptions. We've helped 50,000+ patients get life-changing results, we're growing 4x YoY, and we're just getting started. We’re digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and fueled by a drive to empower every consumer with options that actually work.

The Opportunity

We're looking for one person to build Honeydew a viral social presence. You can choose how.

This is not a "manage our channels” or "keep the grid consistent" kind of role. Instead, you’ll educate the world on skin treatment that actually works by building and launching content a million people can't scroll past, over and over. Then, you’ll help turn that attention into patients accessing life-changing care.

If you're the person who knows how to earn and hold attention online, this is a rare amount of creative control paired with a rare amount of upside.

What to expect:

You run our socials. All of it, or just the platforms you decide are worth winning. You decide.
You pick the channels and the formats. You decide what we make and what we skip. You're not waiting on a brief or a strategy deck, you are the strategy. We’ll supply you with dermatologists, patients, teammates, and a host of other great creators to feature in content. We’ll give you the budget to take big swings, and working hand in hand with our top-tier creative team, you'll create content that's unignorable.
The bar for this role is simple and it's high: Honeydew content consistently goes viral. 1M+ view content on a regular basis, driving real traffic to our site, repeatedly.
Performance here is bimodal. Either this works and it's obvious to everyone, or it doesn't, and there isn't much in between. Hit it, and you'll have built something very few people can, and you'll be rewarded for it. The right social guru can absolutely soar here.

Who we're looking for:

You know how to get and keep people's attention online.

That's it.

Maybe you've done it for a brand or maybe you've done it for yourself and have the following to prove it. Maybe you've never held the title but you've made things that blew up and you know exactly why they did.

You don’t need a resume to apply for this role. We care that you can point at content you made and say "that's mine, that's why it worked, and I can do it again."

There are some ‘nice to haves’ – great if you have them, fine if you don’t:

• Community instincts (Discord, Reddit, the places our patients actually hang out)
• A feel for our brand and the confidence to push it somewhere new
• Comfort reading your own numbers and letting them change what you make next
• Event / activation marketing chops – turning IRL events into a viral story on socials

If you need a playbook handed to you, this isn't the role for you. If you've been waiting for someone to just let you cook, it just might be.

What We Offer

• equity in Honeydew
• flexible PTO
• great health, vision, and dental insurance
• 401k w/ company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate membership
• a company MacBook & monthly internet stipend

Location

NYC-based and preferred, but for the right person who can prove they can do this, we're flexible.

If this isn't you but someone just came to mind, send them our way.