Growth Lead: Social & Programmatic Marketing

Cacheflow; Detroit, Northern (MI, KY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Equity

Discretionary bonuses

Job summary

StockX is seeking a hands-on Growth Marketer to lead Paid Social, Programmatic and Creative strategy in Detroit. You’ll own Meta, TikTok, display and emerging platforms to drive incremental growth, while remaining deeply involved in campaign setup, testing and optimization.

You’ll develop channel strategies, run experiments, translate insights into briefs for Creative and Brand teams, and coach a Growth Specialist in a highly collaborative, execution‑driven environment.

Qualifications

• 4+ years hands-on performance/growth marketing experience in ecommerce, marketplaces or consumer tech.
• Deep expertise in Meta with meaningful experience across TikTok and programmatic media.
• Proven experience managing and scaling significant paid media budgets.
• Strong understanding of incrementality, experimentation, attribution and limits of platform‑reported performance.
• Ability to connect media strategy to broader customer acquisition and business outcomes.
• Strong creative strategy instincts and experience using performance data to develop creative hypotheses and testing plans.
• Experience working directly with creative teams, creators or agencies to turn insights into briefs.
• Strong analytical skills and comfort interrogating performance data.
• Experience evaluating and launching new channels or media products.
• Comfortable moving between strategy and execution and coaching junior marketers.

Responsibilities

• Own strategy, execution and performance across Paid Social and Programmatic, including Meta, TikTok, display, streaming/CTV and emerging platforms.
• Develop channel investment strategies focused on incremental customer acquisition and business growth, balancing scale, efficiency and experimentation.
• Remain hands‑on within advertising platforms, building, launching, optimizing and troubleshooting campaigns with the Growth Specialist.
• Build a structured creative testing program across messaging, formats, creators, products, audiences and placements.
• Translate media and creative performance into actionable insights and briefs for Creative, Brand and cross‑functional partners.
• Develop clear hypotheses and experimentation roadmaps to understand incrementality, channel contribution and scalability opportunities.
• Evaluate new platforms, targeting capabilities, campaign types and media opportunities with structured tests.
• Partner with BI on measurement strategy and interpretation of experimental results.
• Collaborate with Product Marketing, Lifecycle, App Growth and other teams to support launches and new customer experiences.
• Own platform and agency relationships and stay ahead on new products and bets.
• Coach and develop a Growth Specialist in a collaborative, hands‑on operating model.

Skills

Growth marketing

Meta advertising

TikTok

Programmatic

Paid media budgets

Incrementality

Experimentation

Attribution

Creative strategy

Channel testing

Team coaching

Tools

Meta Ads Manager

TikTok Ads

Programmatic DSP

Job description

StockX is seeking a hands-on Growth Marketer to lead Paid Social, Programmatic and Creative strategy in Detroit. You’ll own Meta, TikTok, display and emerging platforms to drive incremental growth, while remaining deeply involved in campaign setup, testing and optimization.

You’ll develop channel strategies, run experiments, translate insights into briefs for Creative and Brand teams, and coach a Growth Specialist in a highly collaborative, execution‑driven environment.