Growth Lead, PIMS

Vetcove Inc.; Northern (KY); Hybrid; USD 95,000 - 160,000; Full time

Benefits offered by this job

100% remote within the USA

Medical, Dental, and Vision Insurance

Automatic 401k contribution

Employee referral program

At home office set up

Bi-annual company retreats

Open vacation policy

Equity

Monthly team events

Job summary

Vetcove Inc. is seeking a Growth Lead, PIMS to shape how veterinary clinics use our AI-powered marketing tools within the PIMS platform to grow their business.

You will define journeys, guardrails, and automation rules, partnering with Product and engineering to build scalable playbooks and growth loops that boost retention, upsell, and ARPC across clinics nationwide.

Qualifications

• 5+ years in growth or product marketing roles.
• Expertise in prompt engineering for AI systems.
• Hands-on AI-driven or rules-based marketing systems.
• Strong email marketing, customer journeys, and experimentation knowledge.
• Track record of creative growth hacks with measurable impact.
• Ability to partner with product and engineering on systems and tooling.
• Ability to design flexible frameworks and guardrails.
• Strong consumer messaging instincts in service-oriented industries.
• Data-informed with a bias toward testing and iteration.
• Highly collaborative with influence without authority.
• Self-motivated and adaptable, building growth engines from scratch.

Responsibilities

• Define AI-powered marketing capabilities and infrastructure in Vetcove PIMS.
• Own AI-driven marketing journeys, experimentation, and guardrails.
• Design scalable marketing playbooks for rapid iterations.
• Identify growth hacks to boost engagement, retention, and ARPC.
• Translate email lifecycle strategies into AI-enabled systems.
• Be the internal expert on pet parent psychology and messaging triggers.
• Collaborate with Product to prototype features for clinic growth.
• Use data to refine journeys and guardrails based on performance.
• Advocate scalable, low-effort growth mechanisms for clinics.
• Provide guidance and best practices for adoption of AI tools.

Skills

Growth marketing

Prompt engineering

AI marketing systems

Email marketing

Growth hacks

Cross-functional collaboration

Frameworks & guardrails

Messaging

Data-driven

Collaboration

Self-motivated

Job description

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.

We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.

We are looking for a Growth Lead, PIMS to own how veterinary clinics use Vetcove’s PIMS-powered customer relationship management tools to grow their business. This role sits at the intersection of product, marketing strategy, and AI-driven systems, with a focus on helping clinics unlock revenue through scalable, automated customer journeys. You will define how our AI-powered marketing journeys should work, what guardrails are required, and how clinics can drive outsized growth without adding operational burden.

Rather than building one-off campaigns, this role is responsible for designing the playbooks, experimentation frameworks, and growth loops that power a clinic’s AI-driven marketing experiences. You will deeply understand the pet parent voice, apply traditional lifecycle and email marketing principles as inspiration, and then push beyond them using AI, automation, and creative growth hacks. You will partner closely with Product to shape features that enable clinics to increase retention, upsell services, and grow client revenue in ways that have not been possible in veterinary software before.

What you’ll do

• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS

• Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules

• Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content

• Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC

• Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time

• Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers

• Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics

• Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance

• Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically

• Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

You should have:

• 5+ years of experience in growth marketing, product marketing, or a related role

• Expertise prompt engineering AI systems to produce consistent, reliable results.

• Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems

• Strong understanding of email marketing, customer journeys, and experimentation methodologies

• A track record of identifying and executing creative growth hacks that drive measurable business impact

• Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure

• Ability to design flexible frameworks and guardrails rather than one-off campaigns

• Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries

• Data-informed but creatively driven, with a bias toward testing, learning, and iteration

• Highly collaborative, with the ability to influence without direct authority

• Self-motivated, adaptable, and energized by building new growth engines from scratch

Benefits (Full Time Roles)

• 100% remote within the USA

• Medical, Dental, and Vision Insurance

• Automatic 401k contribution

• Employee referral program

• At home office set up

• Bi-annual company retreats

• Open vacation policy

• Equity

• Monthly team events

The typical base pay range for this role across the U.S. is: $95,000/year - $160,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $95,000 - $120,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives.

In addition to base compensation, Vetcove offers a comprehensive benefits
package. Please refer to the “Benefits (Full Time Roles)” section above for more
details.

Please note we are unable to sponsor work visas at this time.

Employment is contingent upon successful completion of a background check.

Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.