Growth Lead, New Brand, Germany

Careers at Eucalyptus; Berlin (NH); On-site; USD 103,000 - 137,000; Full time

Job summary

Eucalyptus is seeking a senior Growth lead to drive performance marketing for the Germany market. You will report to the Head of Growth for Germany and own channel strategy, forecasting, creative testing, and performance reporting to senior leadership.

You will work with a creative strategist from day one, set the testing agenda, and, as the brand proves itself, hire a growth manager underneath you. Most weeks are hands-on and execution-focused.

Qualifications

• 6–10 years in performance marketing, primarily in DTC or subscription.
• Strong numeric, data-driven forecasting and budgeting.
• Experience building campaigns from scratch, shipping launches and iterating.

Responsibilities

• Own channel strategy from zero for paid social and search.
• Own forecasting: spend, CAC, patient volume, and budget changes.
• Set the creative testing agenda and decide what goes to market.
• Lead weekly performance read-outs to senior leadership.
• Hire and scale the growth team as the brand proves itself.
• Launch the brand into other verticals on the platform.

Skills

Performance marketing

Paid social

Forecasting

A/B testing

Growth strategy

Tools

Meta Ads Manager

Google Ads

Landing page optimization tools

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

What's next?

We're launching a globally recognised brand in Germany, taking it from zero to one. You'd build the growth function from scratch, own the trajectory, and decide where the money goes.

The right person has spent most of their career in DTC or subscription businesses, lives in Meta and paid social, and runs everything through the numbers. If you're the kind of person who opens the ads manager before your emails in the morning, this is probably for you.

Germany is our fastest-moving market. It runs its own budget and makes its own calls. From day one you'd have real spend, real targets, and the autonomy to go after them.

About the role

You report to the Head of Growth for Germany, who owns budget allocation across the German portfolio. You'd own everything underneath that for this brand: channel strategy, creative testing, forecasting, and performance reporting to senior leadership every week or two.

A creative strategist joins you from day one and reports to you. You set the testing agenda and decide what goes to market. Once the brand can carry it, you'd hire a growth manager underneath you.

Most of your week goes on doing the work, not directing it.

You'll:

• Own channel strategy from zero - paid social and search first, then you decide where the next euro goes
• Own forecasting: spend, CAC, patient volume, and the conversation when the numbers shift
• Decide the creative testing agenda - you set the bar and decide what runs
• Lead the weekly performance read-outs to senior leadership
• Hire your team, once the brand earns it
• You will launch this brand into other verticals within the space expanding on the existing platform

About you

Six to ten years in performance marketing, most of it DTC or subscription. You've built campaigns from scratch, shipped launches, and fixed what broke.

Meta and paid social are where you spend most of your time. You're numerical by instinct - you reach for the data before you reach for an opinion, you can build a forecast, back it with logic, and say plainly when it's wrong.

You've worked somewhere high-growth with thin resourcing, preferably a start-up / scale-up environment where the remit was wide and the support wasn't. You enjoy getting your hands dirty: jumping in ad platforms, iterating on landing pages, running experiments, and not waiting for someone else to do it.

You understand performance creative - not just what the numbers say but why an ad works. You have a view on what makes people stop scrolling, what drives someone to click, and what turns a curious visitor into a paying customer. You can brief a creative strategist with enough precision that the output is right first time, and you know when something isn't working before the data catches up.

Why join Eucalyptus?

1. What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
   ii. Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
   iii. Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
   iv. Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
   v. Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.