Growth Lead, Kids Games Marketing

Netflix; Los Angeles (CA); On-site; USD 210,000 - 339,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer match

Stock Option Program

Flexible time off

Job summary

Netflix is seeking a Marketing Manager of Kids Games to enhance the marketing strategy for our Kids game vertical. This role focuses on building awareness and player acquisition for games targeting mass-market audiences.

With 8+ years of experience in marketing, you will work cross-functionally, execute integrated campaigns, and track performance metrics to optimize approach and establish Netflix as a premier destination for children’s gaming.

Qualifications

• 8+ years of marketing experience, ideally in kids' entertainment.
• Strong project management and multitasking abilities.
• Data-driven with strong analytical skills for campaign optimization.

Responsibilities

• Support marketing strategy for Netflix's Kids game portfolio.
• Execute integrated marketing campaigns across various channels.
• Collaborate with cross-functional teams to promote game titles.

Skills

Marketing experience in kids and family entertainment

User acquisition strategies

Project management

Data-driven marketing

Communication and presentation

Job description

Netflix is seeking a Marketing Manager of Kids Games to enhance the marketing strategy for our Kids game vertical. This role focuses on building awareness and player acquisition for games targeting mass-market audiences.

With 8+ years of experience in marketing, you will work cross-functionally, execute integrated campaigns, and track performance metrics to optimize approach and establish Netflix as a premier destination for children’s gaming.