Growth Lead - Core

Ava Labs; New York (NY); On-site; USD 159,000 - 199,000; Full time

Job summary

A leading blockchain company is seeking a Head of Growth to enhance adoption and retention across the Avalanche ecosystem. The role requires a crypto-native operator with a strong understanding of the Web3 culture and community. Responsibilities include developing growth strategies, leading partnerships, and collaborating with marketing teams. Join a world-class team committed to redefining finance and decentralized applications.

Qualifications

• Proven track record growing products in Web3, ideally in wallets, DeFi, NFTs, or infrastructure.
• Deeply embedded in the crypto culture and community.

Responsibilities

• Own and scale Core’s growth strategy end-to-end.
• Lead strategic ecosystem partnerships across blue-chip dApps and protocols.

Skills

Communication

Strategic Thinking

Crypto Knowledge

Job description

Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform.

We’re seeking an exceptional Head of Growth / Growth + BD Lead to supercharge Core’s adoption and retention across the Avalanche ecosystem and beyond. This is not a pure strategy role — we’re seeking a high-agency operator who’s in the trenches, lives and breathes crypto, understands the culture, and knows exactly how to turn vibes into velocity.

WHAT YOU WILL DO

• Own and scale Core’s growth strategy end-to-end — from crypto-native user acquisition and community/ecosystem partnerships to incentives, referrals, and product-led growth.
• Be the voice of the broader community inside the Core team — translate user needs, trends, and pain points into actionable product and growth insights that feed into product roadmap.
• Work closely with marketing on go-to-market plans for new features (e.g., native gasless transactions, cross-chain interoperability, NFT support, and Avalanche L1s UX + L1 staking).
• Lead strategic ecosystem partnerships across blue-chip dApps, protocols (L1s, L2s, etc.), bridges, NFT communities, DeFi primitives, and cross-chain platforms — turning handshake intros into high-impact integrations and campaigns.
• Design and deploy community-led growth loops — shill squads, power user programs, ambassador networks, referral rewards, and more.
• Stay connected 24/7 to the alpha—identify emerging narratives before they trend, and make sure Core is always early, not late (e.g., stablecoins, DeFi, games, etc.).
• Collaborate deeply with product, engineering, and design to fine-tune the wallet experience for maximum retention, trust, and magic.
• Measure what matters — define KPIs, instrument tracking, and run A/B experiments to drive continuous, compounding growth.

WHAT YOU WILL BRING

• A crypto-native operator with a proven track record growing products in Web3, ideally in wallets, DeFi, NFTs, or infrastructure.
• Deeply embedded in the culture: you’re in the right Telegram groups, reading Dune dashboards, minting memes, and contributing to real on-chain activity.
• You’re a power user of Web3 — you bridge, farm, swap, mint, stake, borrow, and vote with confidence (and probably one hardware wallet and two burner wallets).
• You know how to turn narrative into distribution — whether it’s a co-marketing launch, token incentive alignment, or a perfectly timed meme.
• An amazing communicator and initiative taker — you can pitch a partnership to a DeFi founder, rally a community around a feature launch, and distill user pain into a product brief.
• Strategic thinker AND tactical executor — you can zoom out to plan for the next 12 months and zoom in to close a campaign by Friday.

PREFERRED

• Worked in/with a top-tier crypto startup, wallet, DAO, or ecosystem growth team
• Built or led growth funnels/efforts in DeFi, wallets, L1s/L2s, infra, or NFTs
• Have a meaningful presence on crypto Twitter/X, Telegram, Farcaster, Discord, or similar
• Dabbled in technical partnerships, DevRel, or light scripting (Solidity, Rust, or data tools like Dune / Flipside)

Base Salary Range: $159,197 - $198,996

( This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location. NYC metro candidates are required to be in office 2-3x/week, with exceptions.)

WHY AVA LABS?

If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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