Growth Lead

Harmonic; New York (NY); On-site; USD 175,000 - 225,000; Full time

Job summary

Harmonic in New York, NY is seeking a senior growth marketing leader to own activation programs end-to-end, shaping demand and accelerating customer adoption.

You will launch and optimize campaigns across paid, ABM, events, and partnerships, manage the media plan and budget, and work with sales to align funnel metrics with business goals.

The ideal candidate has 5–8 years in B2B demand generation at fast-growing companies, a proven track record at scale, and a knack for turning data into action.

Qualifications

• 5-8 years in B2B demand generation or growth marketing at a fast growing company.
• Fluent across the whole marketing function; demand generation requires alignment with brand and sales.
• Track record of driving top-of-funnel at scale (hundreds of demos monthly).
• Understand funnel metrics and attribution; rely on judgment beyond metrics.
• Care about leverage of actions; avoid pretentious busywork.
• Follow startups the way some people follow sports.
• Bonus: Built demand gen from zero at an early-stage company.

Responsibilities

• Bring more of the right customers to Harmonic, starting with how they hear about us.
• Experiment and launch new campaigns across channels (paid, ABM, events, partnerships).
• Run and evaluate campaigns and scale successful programs.
• Build and manage the media plan and budget, allocating resources quickly.

Skills

Demand generation

Growth marketing

Funnel metrics

Attribution

Budget management

Strategic thinking

Startup mindset

Job description

About Harmonic

Every day, thousands of new companies are founded. Most will never matter. A few will change everything.

About Harmonic

Every day, thousands of new companies are founded. Most will never matter. A few will change everything.

Harmonic helps startups get discovered by the investors, customers, partners, and talent that will change the trajectory of their company.

We are a living, breathing record of the innovation economy. Allowing our customers to understand who matters, what’s happening, where to look next, and how to make decisions.

We're doubling revenue annually, profitable, and backed with $30M from Craft, Floodgate, Sozo Ventures, and plenty of other industry leaders. We're committed to ensuring hundreds of billions of dollars find the right founders, so the innovations that matter most flourish. If that resonates, let's talk.

About The Team

The Growth team owns the Harmonic brand, product narrative, and marketing across all channels, inbound and outbound. The unit reports directly to the CEO and is the driving force behind us winning new multi-billion $ market segments.

Our job is to make Harmonic synonymous with startups. We help prospects and customers understand how to find and connect with the best ones, and get them excited about trying the platform.

We built our foundation serving the world’s best VCs. Now we’re going after corporates (a $100B+ industry), where innovation is a crucial board-level mandate. Most corporates see startups as the answer, whether it’s buying from them, partnering, hiring, investing, or acquiring…and they’re all on Harmonic.

What You'll Do

You will own our activation programs end-to-end, including:

• Bringing more of the right customers to Harmonic, starting with how they hear about us
• Experimenting and launching new campaigns across every channel, from paid and ABM to events, partnerships, and whatever works next
• Running and evaluating which campaigns are working, and building them into programs that scale
• Building and managing the media plan and budget, and moving quickly to put resources behind what's working and killing what’s not

Who You Are

• 5-8 years in B2B demand generation or growth marketing at a fast growing company
• Fluent across the whole marketing function. You know demand only works when positioning, brand, and sales are pulling in the same direction
• You have a track record of driving top-of-funnel at scale (i.e., create 100s of qualified demos monthly)
• You understand funnel metrics and attribution, but you don’t treat them as a crutch that relieves you from exercising judgment based on your intuition, experience, or logic
• You care about the leverage of your actions and have a disdain for pretentious busywork
• You follow startups the way some people follow sports
• Bonus: You've built demand gen from zero at an early-stage company

Our Process

• Hiring Manager Screen with Darri: 20 mins
• Meeting with Mike (Head of Sales) and Seth (Head of Product): 45 mins each
• Live Presentation: 90 mins
• Meeting with our CEO, Max: 30 mins
• References

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Compensation Range: $175K - $225K