Growth Associate & AI Consumer Product Launch

Digital; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Hire Digital is seeking a hands-on Growth Associate & Product Launch Coordinator (AI Consumer Product) to power the US launch and drive early user growth among everyday American consumers. This execution-focused role works with the Head of Growth and product team to support go-to-market initiatives, onboarding improvements, and launch execution.

This role thrives in a startup environment, blending creativity with data to unlock growth and scale a new AI-powered consumer product from 0→1 in the

Qualifications

• 2–4 years of experience in growth, marketing, digital campaigns, product growth, startups, or consumer apps.
• Strong interest in launching new products and helping scale user growth.
• Comfortable working in a fast-paced startup environment with changing priorities.
• Hands-on mindset with willingness to execute across multiple functions.
• Strong communication and organisational skills.
• Analytical mindset with attention to data and performance metrics.

Responsibilities

• 0→1 Product Launch Support: assist with launch in the US and coordinate go-to-market efforts across channels.
• Growth & User Acquisition: support paid, organic, referral, influencer, and community campaigns.
• Onboarding & Funnel Optimisation: improve signup flows and onboarding journeys; monitor funnel drop-offs.
• Content & Launch Assets: create landing page copy, campaign messaging, and launch assets; assist demos and FAQs.
• Reporting & Insights: build dashboards and weekly growth reports; analyze campaign performance and user behavior.

Skills

Growth marketing

Digital campaigns

Product growth

Analytical mindset

Strong communication

2–4 years experience

Job description

Hire Digital is seeking a hands-on Growth Associate & Product Launch Coordinator (AI Consumer Product) to power the US launch and drive early user growth among everyday American consumers. This execution-focused role works with the Head of Growth and product team to support go-to-market initiatives, onboarding improvements, and launch execution.

This role thrives in a startup environment, blending creativity with data to unlock growth and scale a new AI-powered consumer product from 0→1 in the