Growth Initiatives Coordinator

The Campbell's Company; Camden (NJ); Hybrid; USD 70,000 - 96,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k)

Wellness benefits

On-site fitness center

On-site daycare

Job summary

The Campbell's Company in Camden, NJ is seeking a Growth Initiatives Coordinator to support licensing deals, partnerships, and enterprise growth programs. You will coordinate negotiations, manage partner communications, and help execute integrated marketing activations across entertainment, sports, and lifestyle spaces.

This hybrid role requires 2+ years in licensing/marketing and a bachelor’s degree in marketing or related fields.

Qualifications

• 2+ years of licensing, partnerships, integrated marketing, or related experience.
• Bachelor’s degree in Marketing, Communications, Business, Sports Management, or related field.
• Interest or background in licensing within entertainment, media, or CPG spaces.

Responsibilities

• Serve as day-to-day contact for licensors, partners, agencies, and collaborators.
• Coordinate negotiations and deliver coordinated marketing programs with partners.
• Support licensing/partnership execution: asset delivery, QA, trafficking, and activation.
• Maintain licensing trackers with partner names, project status, and next steps.
• Own meeting materials, recaps, and communications with external and internal teams.
• Identify new licensing opportunities across entertainment, sports, fashion, and CPG.

Skills

Licensing & partnerships

Project management

Multitasking & coordination

Entertainment/media licensing interest

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

Job Description

How You Will Make History Here...

The Growth Initiatives Coordinator will play a key role in supporting inbound and outbound licensing deals, external partnerships, and enterprise growth programs for The Campbell's Company. This role will help bring strategically aligned marketing programs to life by coordinating relationships with external licensors and partners, supporting negotiations and contract-related work, managing partner and agency communications, and assisting with the execution of integrated marketing activations across entertainment, sports, media, fashion, lifestyle, CPG, and other emerging partnership spaces.

This is a hybrid role based in Camden, NJ

What You Will Do...

• Serve as a key day-to-day contact for external licensors, partners, agencies, and industry collaborators, including organizations across entertainment, media, sports, lifestyle, CPG, and related spaces.

• Manage inbound licensor relationship-building and communications, including partner support, strategy, coordination of negotiations, and delivery of coordinated marketing programs that help maximize partner halo marketing efforts.

• Support the execution of licensing and partnership programs by coordinating asset delivery, brand team alignment, trafficking, quality assurance, integrated marketing activation, and overall program delivery.

• Maintain licensing and partnership trackers, including partner names, project status, background on current and previous conversations, key updates, and next steps.

• Own agendas, meeting invites, working documents, recaps, next steps, and relevant materials with external partners and internal pods.

• Identify new licensing and partnership opportunities across trending or audience-aligned verticals, including entertainment, sports, fashion, lifestyle brands, media, and CPG.

• Within existing and new deals, proactively identify opportunities to maximize product value, reach, and connection to broader brand priorities.

• Build and present internal pitches on strategically aligned licensing partners and assist with building and living into the Growth Office licensing framework.

• Own new licensing requests and manage addendums with licensors, including communications with brand teams and internal stakeholders.

• Partner on negotiations and renegotiations, lead legal conversations around deals and contract questions, and help connect finance and brand teams to ensure payments are delivered or received.

• Participate in partner presentations, licensing summits, and industry events while helping maintain updates on competitor executions.

• Maintain the licensing closet and related inventory as needed.

Who You Will Work With...

You will work closely with external licensors, agencies, industry partners, and cross-functional internal teams across brand, marketing, growth, finance, legal, and other stakeholder groups to help ensure licensing and partnership programs are strategically aligned, effectively negotiated, and executed smoothly.

What You Bring to the Table... (Must Have)

• 2+ years of experience in licensing, partnerships, integrated marketing, brand marketing, experiential marketing, or a related area.

• Bachelor’s degree in Marketing, Communications, Business, Sports Management, or a related field.

• Background or demonstrated interest in licensing within entertainment, media, CPG, sports, lifestyle, or similar spaces.

• Strong project management, organizational, and communication skills with strong attention to detail.

• Ability to manage multiple projects, timelines, budgets, contracts, trackers, deliverables, and cross-functional stakeholders in a fast-paced environment.

• Comfort coordinating with external licensors, agencies, partners, and internal teams to keep workstreams moving forward.

It Would be Great if You Have... (Nice to Have)

• Experience working with external licensors, agencies, talent, or sports/entertainment organizations.

• Ability to own and optimize agency relationships.

• Knowledge of sports, entertainment, media, fashion, lifestyle, and CPG partnership landscapes.

• Experience supporting experiential activations, partner reporting, licensing summits, or marketing program delivery.

Compensation and Benefits: The target base salary range for this full-time, salaried position is between $70,000-$96,300. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.