Growth-Focused Product Marketing Lead

Nicely Co.; Tulsa (OK); On-site; USD 60,000 - 90,000; Full time

Job summary

Nicely Co. is seeking a Product Marketing Specialist to strengthen positioning, oversee acquisition, campaigns, lifecycle programs, measurement, and brand consistency as the company scales. This role will turn company priorities into clear, dependable work while partnering directly with colleagues across functions.

Nicely Co. is an early-stage company, so this position will help create the processes and internal systems behind the work, not merely inherit a mature playbook.

Qualifications

• Experience in positioning, campaigns and lifecycle programs.
• Ability to translate priorities into documented plans and measurable outcomes.
• Strong written and verbal communication across cross-functional partners.

Responsibilities

• Own day-to-day work across positioning, acquisition, campaigns, lifecycle programs, and growth experiments.
• Translate priorities into documented plans and measurable outcomes.
• Build lightweight, repeatable processes for an early-stage company.
• Collaborate across functions to resolve dependencies and deliver outcomes.
• Identify risks early, recommend proportionate solutions, and escalate decisions.
• Maintain accurate documentation and handle company, customer, and employee information responsibly.
• Use evidence and feedback to improve quality, efficiency, and stakeholder experience.
• Communicate progress, constraints, priorities, and results clearly to affected teammates.

Skills

Positioning

Campaign management

Lifecycle programs

Measurement

Brand consistency

Growth experiments

Communication

Marketing tools

Job description

Nicely Co. is seeking a Product Marketing Specialist to strengthen positioning, oversee acquisition, campaigns, lifecycle programs, measurement, and brand consistency as the company scales. This role will turn company priorities into clear, dependable work while partnering directly with colleagues across functions.

Nicely Co. is an early-stage company, so this position will help create the processes and internal systems behind the work, not merely inherit a mature playbook.