Growth-Focused Organic Marketing Strategist

Printify; Cincinnati (OH); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Over‑the‑Rhine location

Competitive pay & benefits

Unlimited PTO

401k with company match

Development opportunities

Fast-paced ecommerce environment

Job summary

FYUL in Cincinnati, OH is seeking an Organic Marketing Strategist to lead the strategy and execution of organic campaigns for client accounts across email, SMS, and social.

You will plan quarterly campaigns, manage timelines with design, optimize automations, and analyze results to drive traffic and sales. Experience in ecommerce and with Google Analytics is valued, along with strong communication skills.

Qualifications

• BA/BSc in Marketing or related field.
• Ecommerce experience is a plus. Agency experience is also a plus.
• Self-starter with the ability to self-teach if necessary.
• Proficiency with analytic tools such as Google Analytics.
• Team player with excellent communication skills.
• Ability to maintain excellent colleague and client relationships.

Responsibilities

• Lead quarterly organic marketing planning for assigned clients.
• Own task management and manage timelines of marketing campaigns with design team.
• Develop strategies and implement marketing campaigns on email, SMS, organic social media and other channels as assigned.
• Strategize, build and optimize email/SMS automation for efficient and effective email programs.
• Leverage segmentation strategies for optimal results and deliverability.
• Work with the Design team to create optimal, mobile-friendly email templates.
• Write email/SMS copy, produce simple creative images and videos.
• Work with clients to secure organic social posts and develop organic social content as needed across clients with design support as needed.
• Ensure all assets are QA’d internally and client approval is obtained.
• Develop promotional discount strategy in collaboration with Growth Strategy team.
• Strategize and add home page banners updates on assigned client accounts sites through Shopify.
• Monitor analytics weekly and produce monthly, quarterly and ad hoc reports; present results to clients.
• Leverage data from multiple data sources, including email platforms, Google Analytics, Shopify, etc., to hit traffic targets and improve customer journey.
• Monitor competitor organic marketing programs to stay competitive.
• Continuously improve understanding of digital marketing through training and industry updates.
• Work closely with teammates and clients, establishing strong communication practices.

Skills

BA/BSc in Marketing

Google Analytics

Self-starter

Team player

Excellent communication

Client relationship management

Education

BA/BSc in Marketing or related field

Tools

Google Analytics

Job description

FYUL in Cincinnati, OH is seeking an Organic Marketing Strategist to lead the strategy and execution of organic campaigns for client accounts across email, SMS, and social.

You will plan quarterly campaigns, manage timelines with design, optimize automations, and analyze results to drive traffic and sales. Experience in ecommerce and with Google Analytics is valued, along with strong communication skills.