Growth-Focused Marketing Specialist: Email & Lead Gen

Financial Recovery Technologies; Medford (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

Financial Recovery Technologies in Medford, MA seeks a Marketing Specialist to drive email marketing and lead generation, while growing the company’s social media presence and content strategy. Join a small, energetic marketing team in a fintech leader with growth potential.

You will own email campaigns and nurture programs, optimize audience segmentation, and collaborate with the VP on cross-channel efforts, with opportunities to learn Salesforce, WordPress, HubSpot, and InDesign.

Qualifications

• Own day-to-day email marketing and lead generation programs to increase prospect engagement and drive high-quality leads to our sales team
• Assist in creating, managing, and optimizing email, drip, and nurture campaigns, including audience segmenting and personas
• Learn and use tools like Salesforce, Google Analytics, and Lead Forensics to help execute campaigns and track their effectiveness
• Help FRT stay a thought-leader in its industry by supporting and growing our social media presence
• Contribute to a range of projects across the marketing department

Responsibilities

• Own the day-to-day of our email marketing and lead generation programs to increase prospect engagement and drive high-quality leads to our sales team
• Create, curate, edit, and schedule content — including images, video, and text — that builds meaningful connections
• Listen, respond, and engage with FRT's followers on LinkedIn
• Publish new content, refresh existing content, and flag ways to improve navigation and visibility on the company website
• Assist in producing marketing communications including brochures, exhibition-related projects, emails, and social posts
• Help keep branding, advertising, and promotional collateral up to date

Skills

Email marketing

Lead generation

Social media

Content creation

Campaign optimization

Tools

Salesforce Marketing Engagement (Pardot)

WordPress

HubSpot

InDesign

Job description

Financial Recovery Technologies in Medford, MA seeks a Marketing Specialist to drive email marketing and lead generation, while growing the company’s social media presence and content strategy. Join a small, energetic marketing team in a fintech leader with growth potential.

You will own email campaigns and nurture programs, optimize audience segmentation, and collaborate with the VP on cross-channel efforts, with opportunities to learn Salesforce, WordPress, HubSpot, and InDesign.