Growth-Focused Marketing Associate

Northgate Resorts

Grand Rapids (MI)

On-site

USD 42,000 - 58,000

Full time

14 days+

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Job summary

Northgate Resorts in Grand Rapids, MI is seeking a Marketing Associate to support research, product launches, brand promotions, and test markets while maintaining website content and social media. The role reports to the Marketing Manager and is based in the Grand Rapids office.

You will collaborate with the marketing team to execute campaigns, analyze data, update digital content, and create engaging visuals.

Qualifications

Bachelor's degree in marketing, communications, advertising, and/or journalism preferred.
Excellent customer service, communication, and problem-solving skills.
Ability to work in a high energy environment; be a self-starter with a strong work ethic.
Good eye for appealing images and design sense.

Responsibilities

Assist with marketing research, product launches, brand promotions, and test markets.
Implement marketing campaigns, including product positioning and market insights.
Attend weekly meetings with the marketing team to align strategies.
Update website content on a day-to-day basis.
Create social media campaigns and develop marketing assets.
Maintain resort social media, respond to questions, and post timely content.
Monitor website and marketing analytics to inform decisions.
Capture and edit photos/videos; post to sites and edit video for marketing use.
Identify opportunities for revenue growth and improve existing strategies.
Coordinate with management on media relations and communications.