Growth Engineer

Worky; Austin (TX); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity grants

Healthcare packages

Frontier AI access

Job summary

Adapt seeks a Growth Engineer to accelerate its marketing engine with faster, more technical, and measurable growth workflows. You will build web experiences, content systems, campaigns, and automation to turn an emerging category into qualified demand.

You will work across Marketing, Engineering, and Revenue Operations to connect growth work to engaged accounts, SQLs, pilots, and revenue, using frontier AI coding tools to redesign how growth is built and operated.

Qualifications

• 4+ years of professional software engineering, growth engineering, or technical growth experience.
• Strong full-stack TypeScript and React skills with evidence of shipping polished, high-performing web experiences.
• Experience building landing pages, campaigns, content systems, marketing automation, or other demand-generation infrastructure.
• Experience with analytics, attribution, event instrumentation, funnels, and structured experimentation.
• Growth judgment and the ability to connect technical work to qualified demand, pipeline, and revenue.
• Deep fluency with frontier AI coding and workflow tools, including judgment to use them for speed without compromising quality.

Responsibilities

• Build and improve web experiences, landing pages, and marketing surfaces to drive qualified demand.
• Create infrastructure for SEO, programmatic content, and distribution across channels.
• Turn marketing ideas into campaigns with pages, forms, enrichment, personalization, and follow-up workflows.
• Run measured experiments across traffic, engagement, and pipeline, and translate learnings into durable systems.
• Develop AI-assisted workflows for research, content ops, targeting, and campaign execution.
• Instrument the journey from visitor to engaged lead, SQL, and revenue with clear definitions and reporting.

Skills

Full-stack TypeScript

React

Landing pages

Campaigns/marketing automation

Analytics/instrumentation

AI tooling/frontier AI coding

Tools

HubSpot

PostHog

Job description

About the role

We are hiring a Growth Engineer to make Adapt's marketing engine faster, more technical, and more measurable. You will build the web experiences, content systems, campaigns, automations, and measurement loops that turn an emerging category into qualified demand.

This is a technical growth-marketing role. You will write production code, ship pages and tools, instrument journeys, use AI and data to target and personalize, and learn from every experiment. You will work inside Marketing and partner closely with Engineering and Revenue Operations to connect growth work to engaged accounts, SQLs, pilots, and revenue. You will be an early and demanding user of Adapt and frontier AI coding tools, continually redesigning how growth work is built, operated, and improved.

What you will own

• Web and landing experiences. Build and improve the marketing site, campaign pages, comparison pages, integration pages, and other surfaces that help prospects understand Adapt and take the next step.
• Technical content systems. Build the infrastructure for SEO, AEO, structured content, programmatic pages, technical education, and distribution across email and social channels.
• Campaign engineering. Turn marketing ideas into working campaigns with pages, forms, enrichment, personalization, lead capture, and follow-up workflows.
• Demand experiments. Run clear, measured experiments across traffic, engagement, conversion, and qualified pipeline, then turn what works into durable systems.
• Marketing automation. Build AI-assisted workflows for research, content operations, account targeting, enrichment, campaign execution, and follow-up.
• Measurement and attribution. Instrument the path from visitor to engaged lead, SQL, pilot, and revenue, partnering with Revenue Operations on shared definitions and reporting.
• Interactive technical experiences. Build demos, calculators, visualizations, and tools that make Adapt concrete, useful, and easy to share.

What success looks like

• Qualified traffic, engaged accounts, and marketing-sourced pipeline grow through shipped web experiences, campaigns, and distribution systems.
• Experiments improve conversion from visitor to lead, SQL, and pilot, with reliable instrumentation that explains why.
• Marketing can launch faster because the team has reusable, AI-assisted publishing, campaign, automation, and measurement infrastructure that improves with every experiment.

What we are looking for

• 4+ years of professional software engineering, growth engineering, or technical growth experience
• Strong full-stack TypeScript and React skills, with evidence of shipping polished, high-performing web experiences
• Experience building landing pages, campaigns, content systems, marketing automation, or other demand-generation infrastructure
• Experience with analytics, attribution, event instrumentation, funnels, and structured experimentation
• Growth judgment and the ability to connect technical work to qualified demand, pipeline, and revenue rather than activity alone
• Deep fluency with frontier AI coding and workflow tools, including the judgment to use them for speed and leverage without compromising engineering, brand, or analytical quality
• Experience marketing developer tools, AI platforms, infrastructure, data, security, or another technical product
• Experience with SEO, AEO, programmatic content, HubSpot, PostHog, enrichment tools, or AI-assisted campaign systems

Benefits

• Competitive compensation strategy including large equity grants for early hires at an early stage in the company's journey
• Inclusive healthcare packages (medical, dental, vision)
• Frontier AI access: Claude Code, OpenAI, Cursor, Codex, and most importantly unlimited internal use of Adapt itself

Base salary: $180-230k. Actual offer depends on skills, experience, and location. Total comp also includes equity, benefits, and potential bonus or variable pay. Your recruiter will walk you through the details.

Adapt is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Adapt encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.