Growth-Driven Social Media Strategist (Hybrid/Remote)

Pourri; Texas; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical and dental benefits

401(k) matching

Hybrid work setup

Massage chair and relaxation room

Job summary

Pourri is seeking a Social Media Strategist to own the organic social strategy across our brand channels and founder's channels, building a connected strategy to grow audiences, engagement, and brand awareness.

You'll study platform dynamics, develop pillars and cadence, and translate insights into actionable plans with our content and creative partners. This role blends strategic vision with hands-on collaboration in a fast-paced environment.

Qualifications

• 4–6 years of experience in social media strategy, organic social, content strategy, or a closely related field.
• Proven experience developing social strategies that resulted in measurable follower growth, engagement, reach, or brand awareness.
• Experience working with a consumer-facing brand.
• Deep understanding of TikTok, Instagram, and YouTube/YouTube Shorts, with working knowledge of additional platforms such as Facebook, Pinterest, LinkedIn, and emerging channels.
• Strong understanding of organic social analytics, KPIs, audience insights, platform performance, and experimentation.

Responsibilities

• Develop and own the organic social strategy across ~Pourri and our founder's social channels.
• Build strategies specifically designed to increase followers, engagement, reach, and brand awareness.
• Determine the role of each platform, including TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels.
• Identify opportunities to build greater connection between ~Pourri's brand ecosystem and our founder-led content.
• Translate social strategy into clear, actionable direction for content production and editing teams.

Job description

Pourri is seeking a Social Media Strategist to own the organic social strategy across our brand channels and founder's channels, building a connected strategy to grow audiences, engagement, and brand awareness.

You'll study platform dynamics, develop pillars and cadence, and translate insights into actionable plans with our content and creative partners. This role blends strategic vision with hands-on collaboration in a fast-paced environment.