Growth-Driven Marketing Leader: New Restaurant Openings

Workstream; Phoenix (AZ); On-site; USD 90,000 - 140,000; Full time

Job summary

Sarku Japan is seeking a Marketing Manager for New Restaurant Openings to own strategy and execution from market planning through Day 90 post-opening. Build anticipation, drive traffic and convert opening enthusiasm into sustained sales momentum.

You will lead an integrated opening plan across paid media, social, PR, influencers and creators, CRM and loyalty, digital ordering, third-party delivery, local partnerships, events and in-store creative.

Qualifications

• 5+ years of integrated, field or local marketing experience.
• Direct experience marketing multiple new restaurant openings, including pre-opening awareness, launch execution and post-opening sales support.
• Strong understanding of the full marketing ecosystem: paid media, social, PR, influencer/creator marketing, CRM/loyalty, digital ordering, third-party delivery, community partnerships, events and local marketing.
• Strong business and analytical acumen with experience using sales, transaction, media and customer data to evaluate performance and make decisions.
• Experience managing marketing budgets and evaluating ROI.
• Excellent project-management skills with the ability to manage multiple openings, timelines, agencies and stakeholders simultaneously.

Responsibilities

• Own the New Restaurant Opening marketing strategy from market planning to Day 90 post-opening.
• Bring the Brand to life locally, translating Sarku Japan’s grilled-to-order experience into compelling storytelling and activations.
• Coordinate paid media, social, PR, creators/influencers, CRM/loyalty, local partnerships and events into a cohesive launch plan.
• Build local relationships and market-specific activations that drive excitement and relevance beyond discounts.
• Partner with Brand, Creative, Digital, PR and field teams to ensure launch-ready guest touchpoints.
• Monitor sales and marketing performance through Day 90 and lead 30/60/90 reviews to sustain momentum.

Skills

Integrated marketing

Field/local marketing

Budget management

Project management

Data-driven decisions

Travel 50%+

Job description

Sarku Japan is seeking a Marketing Manager for New Restaurant Openings to own strategy and execution from market planning through Day 90 post-opening. Build anticipation, drive traffic and convert opening enthusiasm into sustained sales momentum.

You will lead an integrated opening plan across paid media, social, PR, influencers and creators, CRM and loyalty, digital ordering, third-party delivery, local partnerships, events and in-store creative.