Growth-Driven Fundraising Marketing Lead

Tri-County Human Services, Inc.; Lakeland (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Tri-County Human Services, Inc. is seeking a Marketing Manager to lead day-to-day marketing, communications, branding, and digital initiatives across the agency’s programs.

The role focuses on developing strategies to raise awareness, strengthen the brand, support referrals, and ensure consistent messaging across locations while collaborating with leadership, staff, and partners. This senior-level position requires a strong background in multi-channel campaigns, analytics, and stakeholder

Qualifications

• Bachelor's degree in marketing, communications, advertising, PR, business, or related field.
• At least three years of professional experience in marketing, communications, digital marketing, public relations, or related field.
• Experience developing and executing marketing campaigns across multiple channels.
• Experience with social media management, website content management, email marketing, and digital marketing.
• Working knowledge of SEO, digital analytics, audience segmentation, and marketing performance measurement.
• Experience developing marketing materials and working with graphic design tools or creative vendors.
• Excellent written and verbal communication skills.
• Strong analytical, organizational, project management, and time-management skills.
• Ability to manage multiple priorities and projects independently.
• Strong attention to detail and commitment to brand consistency and accuracy.
• Ability to collaborate effectively with organizational leadership, program staff, community partners, vendors, and external organizations.

Responsibilities

• Develop, implement, and evaluate agency-wide marketing strategies aligned with organizational priorities, programs, and community needs.
• Manage the agency's social media platforms, including content planning, development, scheduling, engagement, and performance monitoring.
• Maintain and oversee the agency's website and digital presence, including content development, program updates, SEO, local search, and Google Business Profiles.
• Plan and execute email marketing and digital communications, including content development, audience segmentation, scheduling, quality assurance, and performance evaluation.
• Maintain and oversee the agency's brand standards and ensure consistency across locations, programs, employees, vendors, and external partners.
• Create and coordinate marketing materials and promotional collateral, including brochures, flyers, advertisements, presentations, graphics, signage, and event materials.
• Develop and coordinate external communications and public relations, including press releases, organizational announcements, media communications, and community messaging.
• Develop and execute marketing initiatives that increase awareness of agency programs and services and support community engagement, referrals, and organizational growth.
• Coordinate community outreach and event marketing, including promotional strategy, communications, materials, resource distribution, and organizational representation.
• Analyze marketing performance, audience engagement, digital analytics, referral information, and other available data to evaluate effectiveness and make recommendations for improvement.
• Evaluate advertising, sponsorship, media, and promotional opportunities and make recommendations based on organizational priorities, audience reach, expected value, and available resources.
• Manage relationships with marketing vendors, media partners, community organizations, and other external partners.
• Collaborate with agency leadership and external fundraising partners to support fundraising initiatives and events through marketing, communications, promotional materials, sponsorship support, donor communications, and event execution.
• Perform other duties as assigned.

Skills

Brand management

Digital marketing

Public relations

Content strategy

Google Analytics

SEO

CRM software

Education

Bachelor's degree in marketing, communications, advertising, public relations, business, or related field

Tools

Google Analytics

SEO tools

CRM software

Job description

Tri-County Human Services, Inc. is seeking a Marketing Manager to lead day-to-day marketing, communications, branding, and digital initiatives across the agency’s programs.

The role focuses on developing strategies to raise awareness, strengthen the brand, support referrals, and ensure consistent messaging across locations while collaborating with leadership, staff, and partners. This senior-level position requires a strong background in multi-channel campaigns, analytics, and stakeholder