Growth-Driven Digital Marketing Specialist

My Senior Health Plan; San Diego (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

My Senior Health Plan is seeking a Digital Marketing Specialist to own our digital growth from first click to booked appointment. You will run paid campaigns, produce video, manage our marketing tech stack, and prove what's working with real data. Your work helps seniors and families find Medicare guidance.

You will sit at the center of our mission, connecting Marketing, Sales, Technology, and Operations to ensure campaigns are measurable, scalable, and tied to real outcomes.

Qualifications

• 3–5+ years of digital marketing experience, including managing paid ad campaigns.
• 2+ years of hands-on marketing technology administration.
• Professional video editing and content creation experience.
• Experience with marketing automation and CRM platforms.
• Hands-on skill with HubSpot administration, GA4, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager.
• Comfort with video editing software, Canva or Adobe Creative Suite, and social media management tools.
• A bachelor's degree in Marketing, Communications, Digital Media, Information Systems, Business, or a related field is preferred; equivalent experience counts.

Responsibilities

• Launch campaigns that convert. Plan and run multi-channel campaigns across Google Ads, Meta, LinkedIn, YouTube, email, SMS, display, and retargeting.
• Create video people actually watch. Shoot, edit, and publish Reels, Shorts, testimonials, educational pieces, event highlights, and behind-the-scenes content.
• Grow our social presence. Build and schedule social-first content for LinkedIn, Facebook, Instagram, YouTube, and TikTok.
• Run the marketing tech stack. Administer HubSpot, ActiveCampaign, Zapier, GA4, Google Tag Manager, and Microsoft Clarity.
• Turn our website into a conversion machine. Maintain the site and landing pages in WordPress, HTML, CSS, and JavaScript.
• Make the data tell the story. Build KPI dashboards in HubSpot or Power BI.
• Keep tracking airtight. Implement and troubleshoot GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, call tracking, and UTM standards.
• Win in search. Run technical and on-page SEO audits, optimize structure, speed, metadata, and schema.

Skills

Paid ads

Marketing automation

CRM administration

Video editing

HubSpot admin

GA4

Google Tag Manager

Power BI

SEO

Content creation

Education

Bachelor's degree in Marketing

Equivalent experience counts

Tools

WordPress

HTML/CSS

API integrations

Canva

Adobe Creative Suite

CapCut

Premiere Pro

Final Cut Pro

Google Tag Manager

Job description

My Senior Health Plan is seeking a Digital Marketing Specialist to own our digital growth from first click to booked appointment. You will run paid campaigns, produce video, manage our marketing tech stack, and prove what's working with real data. Your work helps seniors and families find Medicare guidance.

You will sit at the center of our mission, connecting Marketing, Sales, Technology, and Operations to ensure campaigns are measurable, scalable, and tied to real outcomes.