Growth‑Driven Digital Marketing Manager

The Rome Group

Missouri

Hybrid

USD 53,000 - 65,000

Full time

4 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

403(b) retirement plan with company 1:

Paid holidays & PTO

Job summary

Girl Scouts of Eastern Missouri is seeking a Digital Marketing & Growth Manager to drive data-informed digital marketing strategies, expand reach, and strengthen engagement across multiple channels. You’ll lead content creation, paid and organic campaigns, and audience growth for measurable organizational impact across membership and programs.

The role requires strategic thinking and hands-on execution, with ability to analyze performance data and translate insights into action.

Qualifications

Bachelor’s Degree in journalism, marketing, communications, public relations, or a related field, or an equivalent combination of education and relevant professional experience.
Minimum of three years of progressive experience managing social media, digital content, marketing communications, or a related field.
Valid state driver’s license, proof of insurance, and a driving record that is acceptable to our insurance carrier.

Responsibilities

Lead the day-to-day strategy, content gathering and creation, management, publishing, monitoring, and optimization of Girl Scouts of Eastern Missouri’s social media presence across platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and other current and emerging channels.
Develop and maintain an integrated social media content calendar aligned with Council priorities, programs, campaigns, events, partnerships, membership recruitment, product programs, philanthropy, and key organizational moments.
Ensure digital campaigns and content maintain alignment with Girl Scouts of Eastern Missouri and Girl Scouts of the USA brand standards, Council policies, privacy expectations, media permissions, and established communication protocols.
Manage social media community engagement processes, including monitoring comments, messages, mentions, and conversations to ensure timely, appropriate, and brand‑aligned responses.