Growth-Driven Digital Marketing Manager

OrthoAtlanta, LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

A healthcare organization in Atlanta is seeking a Digital Marketing Manager to lead their digital marketing initiatives. This role involves developing and implementing strategies for SEO, SEM, and digital advertising to enhance online presence and drive patient engagement. The ideal candidate should have over 5 years of experience in digital marketing, particularly in the healthcare sector, and possess strong analytical and project management skills. This organization is committed to a diverse and inclusive workplace.

Qualifications

• 5+ years of experience in SEO and SEM management.
• Proven track record of driving brand growth through digital marketing.
• Experience in healthcare marketing and HIPAA compliance.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy.
• Plan, execute, and optimize paid search campaigns.
• Create and manage overall SEO strategy.
• Oversee website updates for content accuracy and optimization.
• Track, analyze, and report on key performance indicators.

Skills

SEO

SEM

Digital Advertising

Analytics

Project Management

Problem-Solving

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Google Ads

Meta Ads

Google Analytics

Microsoft Office

Google Suite

Job description

A healthcare organization in Atlanta is seeking a Digital Marketing Manager to lead their digital marketing initiatives. This role involves developing and implementing strategies for SEO, SEM, and digital advertising to enhance online presence and drive patient engagement. The ideal candidate should have over 5 years of experience in digital marketing, particularly in the healthcare sector, and possess strong analytical and project management skills. This organization is committed to a diverse and inclusive workplace.