Growth-Driven Creative Strategist

Dept; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

DEPT® is seeking a Creative Strategist who blends creativity with data-driven insights to guide campaigns for global brands. You’ll translate metrics into actionable strategies and build messaging frameworks that resonate across audiences.

You’ll operate with creative and growth-minded stakeholders, driving testing, iteration, and optimization while maintaining client relationships and on-brand storytelling.

Qualifications

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.

Responsibilities

• Develop creative briefs and campaign strategies addressing audience barriers and opportunities.
• Analyze why creative concepts succeed or underperform and propose data-driven testing strategies.
• Serve as primary client contact, fluent in creative and performance conversations.
• Build trusted client relationships by delivering strategic solutions and polished work.
• Lead creative testing roadmaps across global accounts, tying testing to goals.
• Collaborate with media teams to connect testing results to KPIs such as CTR, CPA, conversions.
• Manage end-to-end creative workflows from briefing to optimization.
• Provide actionable feedback to sharpen storytelling and improve performance.
• Contribute to DEPT®’s thought leadership through case studies and client presentations.

Skills

Creative strategy

Performance marketing

Client relationships

Data analysis

Paid media

Tools

Google UAC

TikTok

Snapchat

YouTube

Job description

DEPT® is seeking a Creative Strategist who blends creativity with data-driven insights to guide campaigns for global brands. You’ll translate metrics into actionable strategies and build messaging frameworks that resonate across audiences.

You’ll operate with creative and growth-minded stakeholders, driving testing, iteration, and optimization while maintaining client relationships and on-brand storytelling.