Growth Director

Lotus Health AI, Inc.; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Lotus Health AI, Inc. is seeking a hands-on Paid Acquisition lead to join our new LA office. You’ll own day-to-day campaigns across Meta, Google, and TikTok, briefing and testing creative and adjusting spend based on performance.

You’ll also describe past budgets, justify decisions, and step into community, events, or PR work when growth calls. This founding role is key to our early-stage expansion in Los Angeles.

Qualifications

• Direct, hands-on experience running paid campaigns across channels (Meta, Google, TikTok) and optimizing based on performance.
• Ability to describe a past budget: amount, channels, changes and outcomes.
• Willingness to take on community, events, or PR work when growth requires it.
• Track record of staying long enough to see growth ramps and adjust based on outcomes.
• Experience in regulated or compliance-heavy spaces is a plus.

Responsibilities

• Own paid acquisition day to day across Meta, Google, and TikTok.
• Brief and test creative; adjust spend based on performance data.
• Walk leadership through real budgets, spending decisions, and outcomes.
• Lead non-paid growth initiatives like community events or PR when needed.

Skills

Paid campaigns management

Budgeting & forecasting

Multi-channel advertising

Campaign optimization

Growth mindset

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

If you’re excited to rebuild healthcare, tell us why we should work together.

About Lotus

Lotus is building the future of primary care with AI, backed by Kleiner Perkins and CRV. We've found real product market fit and are growing fast, combining clinical rigor with a product experience that actually feels human. Now we're building out the team to match that momentum, and the people we hire now will shape what Lotus looks and feels like for years to come.

The Role

We're looking for someone who gets things done.

You’ll own paid acquisition day to day: setting up and running campaigns across channels like Meta, Google, and TikTok, briefing and testing creative, and adjusting spend based on what the numbers tell you. You can walk us through a real budget you managed, what you spent it on, what worked, what didn’t, and why you made the calls you did. When growth needs something outside of paid, like a community push, an event, or a piece of press, you can pick that up too.

This is a founding role on our new LA office team.

What we're looking for

• Direct, hands‑on experience running paid campaigns: setting budgets, briefing creative, testing, and optimizing based on performance
• Can describe a specific past budget: how much, which channels, what changed based on results
• Comfortable stepping into community, events, or PR work when growth calls for it
• Stayed in a role long enough to see a growth ramp through and adjust based on real outcomes
• A track record of picking up something unfamiliar fast, ideally in a regulated or compliance-heavy space
• Strong plus: paid growth experience specifically in health, telehealth, supplements, or fintech