Growth CRM Lead

OpenKrill; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

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25 days holiday, plus bank holidays (↑

Health insurance with Vitality

Electric car salary sacrifice scheme

Enhanced maternity and parental leave

Birthday off

Job summary

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives within its lifecycle marketing function. This role combines data, creativity, and strategic thinking to optimize lead conversion, drive cross-sell/upsell, and enhance referral programs across email, SMS, push, and direct mail.

You will collaborate with Performance Marketing, Data & Analytics, Paid Media, Product, and Commercial teams to maximise revenue and long-term value while maintaining margin focus.

Qualifications

• Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.
• Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.
• Experience designing and optimising cross-sell, upsell, and referral programmes at scale.
• Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
• Strong analytical mindset and ability to translate data into actionable growth hypotheses.
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.

Responsibilities

• Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate.
• Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.
• Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross-functionally to develop new referral capabilities and features.
• Drive incremental revenue through carefully-segmented promotional campaigns, applying rigorous segment logic to protect margin and long-term value among high-performing patient cohorts.
• Lead test-and-learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.
• Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.
• Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.
• Collaborate cross-functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.
• Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.
• Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

Skills

CRM experience

Lifecycle marketing

Growth marketing

Data-driven

Cross-functional collaboration

Project management

Analytical mindset

Communication

Tools

Customer.io

Braze

Klaviyo

Job description

About Numan

Founded in 2018, we've already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we've built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role:

We're looking for a highly motivated CRM Lead to spearhead growth initiatives within Numan's lifecycle marketing function.

This is a key role for someone who thrives at the intersection of data, creativity, and commercial strategy, using personalised, high-impact communications to convert leads, drive cross-sell and upsell, and unlock compounding growth through referral and promotional mechanics. You'll own CRM growth performance across email, SMS, push, and direct mail, and you'll work closely with our Performance Marketing team on retargeting strategies, driving revenue and long-term value through intelligent, segment-led campaigns.

You will:

-Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate.

-Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.

-Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross-functionally to develop new referral capabilities and features.

-Drive incremental revenue through carefully-segmented promotional campaigns, applying rigorous segment logic to protect margin and long-term value among high-performing patient cohorts.

-Lead test-and-learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.

-Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.

-Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.

-Collaborate cross-functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.

-Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.

-Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

You'll have:

-Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.

-Sharp commercial acumen; a natural ability to connect campaign decisions to margin, LTV, and business outcomes.

-Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.

-Experience designing and optimising cross-sell, upsell, and referral programmes at scale.

-Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.

-Strong analytical mindset and ability to translate data into actionable growth hypotheses.

-Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments.

-Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.

-Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.

-A proactive, results-driven mindset and genuine comfort operating in a fast-moving, commercially driven environment.

Our benefits include

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25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).

Health insurance with Vitality.

Electric car salary sacrifice scheme with Octopus.

Enhanced maternity and parental leave.

A day off on your Birthday!

Nursery benefit provided by YellowNest.

Employee assistance programme (access to therapy, financial planning and discounts).

Generous pension (includes both employee and employer contributions).

Flexible working options, including a dog-friendly office in Farringdon.

Personal training and development budget via Learnerbly.

Wellhub membership, giving you access to over 2,000 locations in the UK.

Cycle to work scheme.

Season ticket loan.

Discount on Numan products for your friends and family.

Paid volunteering days.

An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.