Growth & Brand Strategy Director

Ethos; Northern (KY); Hybrid; USD 162,000 - 287,000; Full time

Job summary

Ethos is a leading life insurance tech company redefining how life insurance is bought, sold, and underwritten. We are seeking a strategist with strong consumer instincts to drive go-to-market success across product lines, using data-driven creative investment and AI-enabled workflows to maximize ROI.

You will partner with product managers, own cross-channel creative strategy, and steer brand investment to deliver growth.

Qualifications

• 8+ years total experience with strategy, marketing or consulting.
• Strong brand instinct and taste.
• Sharp messaging instinct with audience focus.
• Analytical horsepower across channels.
• Experience building AI-backed workflows.

Responsibilities

• Own go-to-market strategy for new/evolving products and drive into market.
• Lead cross-channel creative strategy across social, search, YouTube, offline.
• Translate product value into creative briefs for the team.
• Analyze creative performance and close the loop with product and briefs.
• Leverage AI to fuse judgment with performance data to generate insights.
• Allocate creative investment across channels to maximize results.
• Own KPIs and ROI by channel/format; define the scoreboard.
• Own OKRs for Brand & Creative and align cross-functional teams.

Job description

Ethos is a leading life insurance tech company redefining how life insurance is bought, sold, and underwritten. We are seeking a strategist with strong consumer instincts to drive go-to-market success across product lines, using data-driven creative investment and AI-enabled workflows to maximize ROI.

You will partner with product managers, own cross-channel creative strategy, and steer brand investment to deliver growth.