Growth & Brand Director — Multi-Brand Wellness

LWI Lindora Franchisee; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Bariatric Weight Management Systems A Medical Group seeks a seasoned Marketing Leader to develop and execute integrated strategies across Lindora and E20 brands. You will drive growth, membership sales, and brand awareness through digital channels and local campaigns.

The role requires 7–10 years in health/franchise marketing, strong leadership, and expertise in SEO/SEM, marketing automation, and analytics (Zenoti, PowerBI, CRM). Expect cross-brand coordination and training of studio managers.

Qualifications

• Bachelor's degree in marketing, business administration, or related field is required.
• 7–10 years of progressive marketing leadership experience in health/wellness/franchise environments.
• Proven expertise in shared marketing services across a multi-brand portfolio.
• Experience executing robust local marketing strategies and grassroots initiatives in a franchise model.
• Strong digital marketing skills including SEO, SEM, social media, and marketing automation.

Responsibilities

• Develop and implement unified marketing strategies across all brands (Lindora, E20, etc.).
• Provide centralized marketing support to studios and franchise owners.
• Lead marketing co-op fund development and management for regional initiatives.
• Oversee digital channels: paid search, social, email, content strategy.
• Drive lead generation through optimized campaigns for services.
• Lead SEO strategy and analytics to improve organic visibility.
• Utilize Zenoti and PowerBI to measure ROI and optimize spend.
• Design local marketing strategies to drive foot traffic and new leads.
• Create playbooks and training for studio managers and franchisees on local campaigns.
• Ensure brand consistency and effective communications across portfolio.

Skills

Digital Marketing

SEO

SEM

Social Media Advertising

Marketing Automation

Analytics

Power BI

CRM Systems

Leadership

Communication

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

Zenoti

Power BI

CRM systems

Job description

Bariatric Weight Management Systems A Medical Group seeks a seasoned Marketing Leader to develop and execute integrated strategies across Lindora and E20 brands. You will drive growth, membership sales, and brand awareness through digital channels and local campaigns.

The role requires 7–10 years in health/franchise marketing, strong leadership, and expertise in SEO/SEM, marketing automation, and analytics (Zenoti, PowerBI, CRM). Expect cross-brand coordination and training of studio managers.