Growth BD & Marketing Strategist

Patterson Belknap Webb & Tyler LLP; New York (NY); Hybrid; USD 98,000 - 110,000; Full time

Job summary

Patterson Belknap Webb & Tyler LLP in New York City is seeking a Business Development & Marketing Specialist to support the firm's growth and reputation. The role works with the Sr.

BD & Marketing Manager and the Marketing department to advance business development initiatives and promote the firm’s profile. You will assist with client research, competitive intelligence, and tailored submissions, while maintaining BD records and supporting directory submissions.

Qualifications

• At least three-five years of relevant law firm marketing/business development experience.
• Excellent analytical and research skills and the ability to process information from a wide variety of sources.
• Credible understanding of business and legal landscape.
• Strong verbal and written communication skills, including excellent responsiveness.
• Strong proofreading and editing skills.
• Strong attention to detail, excellent organizational skills and the ability to prioritize work effectively.
• Excellent interpersonal skills and ability to establish alignment between the expectations and strategies of different attorneys.
• Ability to effectively build relationships with firm attorneys and other stakeholders.
• Strong and creative problem-solving skills.
• Intellectual curiosity; desire to learn.
• Motivation and energy, the ability to prioritize multiple assignments and work with little supervision and as part of a team.
• Team player.
• Willingness to work beyond standard work hours as needed.

Responsibilities

• Prepare research on existing, new and prospective clients and synthesize market data into comprehensive, easily digestible reports and help identify potential new business opportunities.
• Conduct competitive intelligence on market and industry trends utilizing research tools (e.g., Westlaw, Bloomberg Law, and Capital IQ) in support of client meeting prep, pitches/RFPs and other business development initiatives.
• Track docket alerts and major company news for key clients and select prospective clients; provide relevant summaries to attorneys.
• Intake requests for business development support and work with senior manager to help evaluate opportunities, identify existing firm connections, propose team members to include, and facilitate coordination with other departments as necessary (e.g., finance, IT, etc.).
• Help develop business development and promotional materials including the drafting and preparing of written proposals, pitches, RFP responses, and other tailored communications.
• Track and maintain records of BD-related activities, update practice and client-matter descriptions, and update the firm’s CRM system with key contacts learned from BD pursuits.
• Assist with legal directory submissions such as Chambers USA and Legal 500.
• Support additional projects, as assigned by the Senior Business Development & Marketing Manager and others.

Skills

BD experience

Analytical skills

Research skills

Communication skills

Proofreading/editing

Attention to detail

Interpersonal skills

Relationship-building

Problem-solving

Curiosity

Time management

Team player

Flexibility hours

Tools

Westlaw

Bloomberg Law

Capital IQ

Job description

Patterson Belknap Webb & Tyler LLP in New York City is seeking a Business Development & Marketing Specialist to support the firm's growth and reputation. The role works with the Sr.

BD & Marketing Manager and the Marketing department to advance business development initiatives and promote the firm’s profile. You will assist with client research, competitive intelligence, and tailored submissions, while maintaining BD records and supporting directory submissions.