Growth Associate Dallas/Fort Worth

Optum; Irving (TX); In loco; USD 60.000 - 107.000; Tempo pieno

Descrizione del lavoro

WellMed, part of the Optum family of businesses, seeks a Sr Market Practice Specialist in Irving, TX to drive strategic marketing activity, tracking, and budget reporting across events, leads, and enrollment. Travel up to 75% is expected in the Dallas–Fort Worth area.

You will mentor teams, coordinate training, and partner with market leadership to grow membership and brand awareness while delivering cost-efficient campaigns and reports.

Competenze

• 3+ years of marketing project management, communications and/or marketing campaign development, and event planning experience
• Experience with CMS guidelines and/or experience in a health care related field
• Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
• Current, valid driver’s license and reliable transportation
• Ability and willingness to travel as determined by business need, up to 75% locally
• Live in the DFW area

Mansioni

• Mentor/develop assigned team members; develop an agenda and conduct weekly/biweekly training sessions as appropriate, evaluate progress thru ridealongs and observation
• Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
• Gather market intelligence to facilitate marketing strategies and innovate new solutions
• Represent the department in marketing and physician meetings
• Collaborates with the market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals.
• Reviews marketing activities with appropriate market leadership and obtains approval
• Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system
• Provides support to the clinics for events, training, and collaterals and other duties to be assigned
• Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff
• Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the WellMed health care delivery system
• Completes all necessary reports and deliverables as requested by leadership according to established deadlines
• Participates actively in staff and operational development meetings and training sessions
• Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives.
• Effectively creates databases and manages assigned budgets with productive ROI results
• Collaborates with outside vendors as needed to fulfill program initiatives
• Ensures alignment between brand-building, positioning and direct-response objectives. Manages promotional campaigns through various media organizations to ensure the proper message is presented
• Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
• Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
• Reviews bids from vendors, arranges purchase orders and evaluates the quality of vendor services
• Occasional weekend and evening work is required
• Performs all other related duties as assigned

Conoscenze

Marketing project management

Event planning

Bilingual English/Spanish

Descrizione del lavoro

Improve the lives of others while Caring. Connecting. Growing together.

Explore opportunities with WellMed, part of the Optum family of businesses. We believe all patients are entitled to the highest level of medical care. Here, you will be part of a team who shares your passion for helping people achieve improved health outcomes. Explore rewarding opportunities for physicians, clinical staff and non-patient-facing roles. Join us and discover the meaning behind Caring. Connecting. Growing together.

The Sr Market Practice Specialist (Sr MPS) is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to develop, coordinate and monitor tracking systems for event activities thru Salesforce, call center, lead assignments, and enrollment disposition. This position will work closely with corporate marketing staff, team members, field agents, and community partners to ensure there is full tracking for budget spend on all marketing events and develop reports to show cost per event, cost per lead and cost per sale. This position will be responsible to train agents and assigned team members to improve awareness of WellMed’s health care delivery system. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness

This position is based out of our Irving, TX office and requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

Primary Responsibilities:

• Mentor/develop assigned team members; develop an agenda and conduct weekly/biweekly training sessions as appropriate, evaluate progress thru ridealongs and observation
• Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
• Gather market intelligence to facilitate marketing strategies and innovate new solutions
• Represent the department in marketing and physician meetings
• Collaborates with the market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate market leadership and obtains approval
• Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system
• Provides support to the clinics for events, training, and collaterals and other duties to be assigned
• Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff
• Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the WellMed health care delivery system
• Completes all necessary reports and deliverables as requested by leadership according to established deadlines
• Participates actively in staff and operational development meetings and training sessions
• Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
• Collaborates with outside vendors as needed to fulfill program initiatives
• Ensures alignment between brand-building, positioning and direct-response objectives. Manages promotional campaigns through various media organizations to ensure the proper message is presented
• Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
• Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
• Reviews bids from vendors, arranges purchase orders and evaluates the quality of vendor services
• Occasional weekend and evening work is required
• Performs all other related duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of marketing project management, communications and/or marketing campaign development, and event planning experience
• Experience with CMS guidelines and/or experience in a health care related field
• Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
• Current, valid driver’s license and reliable transportation
• Ability and willingness to travel as determined by business need, up to 75% locally
• Live in the DFW area

Preferred Qualifications:

• 5+ years of project management, communications and / or marketing campaign development and event planning experience
• Proven bilingual (English/Spanish) fluency highly preferred
• Proven to perform all other related duties as assigned

Physical & Mental Requirements:

• Ability to lift up to 25 pounds
• Ability to push or pull heavy objects using up to 25 pounds of force
• Ability to sit for extended periods of time
• Ability to stand for extended periods of time
• Ability to use fine motor skills to operate office equipment and/or machinery
• Ability to receive and comprehend instructions verbally and/or in writing
• Ability to use logical reasoning for simple and complex problem solving

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $60,200 - $107,400 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.