Growth and Outreach Liaison

UP Health System – Portage; Hancock Township (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Benefits

PTO & Insurance

Tuition assistance

Well-being programs

Career development

Job summary

UP Health System – Portage, part of Lifepoint Health, is seeking a Growth & Outreach Liaison to expand referrals and market presence across Michigan's Western Upper Peninsula region. The role emphasizes provider outreach, CRM-driven engagement, and strategic collaboration with hospital leadership.

You will travel to providers, coordinate with practice staff, and develop tailored engagement strategies to grow services and patient access within the network.

Qualifications

• Bachelor's degree required.
• Minimum 3 years related experience; medical/pharmacy sales preferred.
• Requires critical thinking, decisive judgment, and ability to work with minimal supervision.
• Must be able to work in a stressful environment and take appropriate action.

Responsibilities

• Create and maintain a target list of referral sources and develop annual growth and outreach plans.
• Document and optimize outreach using CRM.
• Organize meetings with providers and staff to identify needs and build rapport.
• Spend majority of time visiting providers and office staff in the area of responsibility.
• Provide updates to VP/Sr Director Growth and Outreach and attend weekly calls and onsite meetings.
• Develop engagement strategies and arrange introductions to drive growth and opportunities.
• Document encounters in CRM and collaborate with Marketing on service-line plans.
• Gather knowledge of clinical services to support compelling dialogue with referral sources.

Skills

CRM experience

Critical thinking

Decisive judgment

Minimal supervision

Stress management

Education

Bachelor's Degree

Job description

Your Experience Matters

UP Health System- Portage part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. By joining our team, you're embracing a vital mission dedicated to making communities healthier. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

How You'll Contribute

A Growth & Outreach Liaison who excels in this role:

• Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines.
• Utilizes CRM to document and optimize outreach to referral sources.
• Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport.
• Majority of time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility.
• Provide regular communication and updates to HSC VP and/or Sr Director Growth and Outreach.
• Attend weekly conference calls and other onsite meetings as determined by VP Growth and Outreach.
• Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.
• Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.
• Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process.
• Arrange introductions and regular engagement of facility's clinical services, access points and specialists to new and all providers.
• Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.
• Document each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes.
• Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines.
• Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.
• Serve as a resource to organizational leaders for market and competitive intelligence

Why join us

We Believe That Investing In Our Employees Is The First Step To Providing Excellent Patient Care. In Addition To Your Base Compensation, This Position Also Offers

• Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development: Ongoing learning and career advancement opportunities.

What We're Looking For

Growth & Outreach Liaison:

• Minimum Education: Bachelor's Degree required
• Minimum Work Experience: Minimum of 3 years related experience, Medical and/or Pharmaceutical Sales experience preferred
• Required Skills: Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.
• Must be able to work in a stressful environment and take appropriate action.

More About UP Health System- Portage

UP Health System- Portage has been serving Michigan's Western Upper Peninsula since 1896. It supports a multi-specialty medical community with over 40 physicians, and more than a dozen allied health professionals. The main campus features a 36-bed hospital, accredited as a chest pain center by the Society of Cardiovascular Patient Care (SCPC). UP Health System- Portage was the first in the state to achieve Level III ACC (American College of Cardiology) verification as a trauma center.

Additional services include dedicated physician hospitalists, cardiopulmonary services, elective and emergency orthopedics, women's health, general surgery, hematology and oncology, internal medicine, sports medicine and rehabilitation and sports medicine, x-ray and diagnostics (including MRI, mobile PET scan, 64-slice CT scanner, nuclear imaging, and 3D mammography), an advanced wound care center, a sleep lab, two Express Care walk-in clinics, a regional dialysis unit, pharmacy services, laboratory services, home care, and a 60-bed senior living community.

Our Community

With small communities and big ideas, Michigan's Upper Peninsula is the perfect place for people to explore their many interests. Visit the art galleries, and museums, walk along the beaches of Lake Superior, hike, bike, and explore the beautiful nature trails. Wrap yourself up in a blanket of bright stars, clean air and open water.

Hancock is a community that brings together small-town values, rich history and a four-season wonderland for outdoor enthusiasts - without long commute times or congested highways. The Keweenaw is home to two universities - Michigan Technological University and Finlandia University. The community benefits from the diversity, culture and high standards of living contributed to our small town. We often call the Keweenaw the "Copper Country" because of the amount of natural "float" copper found in the area. In fact, at 90% pure, much of the copper is the purest copper in the world.

Welcome, to the Keweenaw Peninsula!

EEOC Statement

UP Health- Portage is an Equal Opportunity Employer. Marquette General Hospital is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.