Growth & Analytics Digital Marketing Lead

Jobtailor; Little Canada (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking an experienced marketing professional to oversee a broad set of initiatives spanning digital marketing, website management, recruitment marketing, and analytics. You will optimize Google Ads, improve SEO, manage WordPress sites, and craft data-driven campaigns to grow the brand and attract clinicians.

The role requires strong experience with marketing analytics, CRM tools, and AI marketing tools, with a focus on ROI and scalable growth across multiple clinics and franchises.

Qualifications

• Five or more years of relevant marketing experience.
• Experience with Google Ads, WordPress, SEO, Google Analytics, Google Tag Manager, Canva, Mailchimp, CallRail, Microsoft Clarity, and CRM platforms (Pipedrive preferred).
• Experience with AI marketing tools such as HeyGen or Arcads.

Responsibilities

• Oversee and manage a wide variety of marketing initiatives including digital marketing, website management, creative marketing, recruitment marketing, analytics & reporting, and brand growth.
• Monitor and optimize Google Ads campaigns, monitor conversions, cost per lead, and campaign performance.
• Build and improve landing pages and maintain WordPress websites.
• Analyze website traffic and marketing analytics to drive ROI.
• Create and execute email marketing campaigns and newsletters.
• Develop recruitment marketing campaigns and manage CRM pipelines.

Skills

Google Ads Management

SEO Optimization

WordPress Website Management

Google Analytics

Canva Design

CRM Platforms (Pipedrive preferred)

AI Marketing Tools (HeyGen, Arcads)

CallRail

Microsoft Clarity

Tools

Google Tag Manager

Mailchimp

CallRail

Microsoft Clarity

Pipedrive

HeyGen

Arcads

Job description

Jobtailor is seeking an experienced marketing professional to oversee a broad set of initiatives spanning digital marketing, website management, recruitment marketing, and analytics. You will optimize Google Ads, improve SEO, manage WordPress sites, and craft data-driven campaigns to grow the brand and attract clinicians.

The role requires strong experience with marketing analytics, CRM tools, and AI marketing tools, with a focus on ROI and scalable growth across multiple clinics and franchises.