Growth Analyst

Allara; New York (NY); Hybrid; USD 134,000 - 157,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health benefits

401(k) plan

Parental leave

Hybrid in NYC

Job summary

Allara, a leading women’s health platform in NYC, seeks a Growth Analyst to own measurement and analytics across marketing channels, onboarding, and campaigns. You’ll ensure reliable data, define event tracking, and drive data-informed decisions with Engineering collaboration.

You’ll build and maintain dashboards, analyze paid and organic performance, design A/B tests, and translate insights into actionable recommendations that improve patient acquisition and outcomes.

Qualifications

• 4+ years in growth, marketing, or product analytics with ownership.
• Strong SQL skills and experience combining advertising, behavioral, and business data.
• Hands-on experience with Amplitude or similar event analytics platform.
• Experience building or improving marketing attribution, including UTMs and conversion windows.
• Knowledge of event routing and server-side measurement; OursPrivacy a plus.

Responsibilities

• Own growth measurement across analytics platforms; define events, tracking plans, QA.
• Improve marketing attribution; manage UTMs, channels, and onboarding conversion.
• Reconcile data across platforms; explain discrepancies and maintain consistent reporting.
• Analyze paid social, paid search, influencer, organic, and lifecycle performance.
• Build dashboards and provide actionable recommendations to optimize acquisition.

Skills

SQL

Marketing analytics

BI tools

Amplitude

Attribution modeling

Experiment design

Data storytelling

Independent work

Tools

Amplitude

Metabase

Snowflake

OursPrivacy

Job description

Allara is a comprehensive women’s health provider that specializes in expert, longitudinal care that supports women through every life stage. Trusted by over 60,000 women nationwide, Allara makes expert healthcare accessible by connecting patients with multidisciplinary care teams that have a deep understanding of hormonal, metabolic, and reproductive care. Allara provides ongoing support for hormonal conditions like PCOS, chronic conditions like insulin resistance, and life stages like perimenopause, helping patients see improved health outcomes. As one of the fastest-growing women’s health platforms in the U.S., Allara is bridging long-overlooked gaps in healthcare for women.

The Opportunity

As our Growth Analyst, you'll own the measurement and analytics that help Allara acquire more patients efficiently. Reporting to the VP of Growth, you'll make our metrics trustworthy, explain what's driving performance, and turn insights into decisions across marketing channels, creative, landing pages, and onboarding. Your work will support our mission of providing comprehensive care for women with PCOS and hormonal imbalances.

You’ll be the day-to-day owner of growth analytics and marketing measurement, ensuring reliable data across our analytics and advertising platforms in partnership with Engineering.

Location: Hybrid (NYC). We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

Your Impact

• Own growth measurement across Amplitude, Metabase, Snowflake, and OursPrivacy, including event definitions, tracking plans, documentation, and ongoing QA. Identify missing, duplicate, or incorrectly mapped events and drive fixes with Engineering.

• Own and improve marketing attribution, including UTM standards, channel definitions, attribution windows, and acquisition-source persistence through onboarding and patient conversion.

• Reconcile advertising platform, Amplitude, and internal performance data. Explain discrepancies, monitor data quality, and establish consistent reporting definitions.

• Analyze paid social, paid search, influencer, organic, and lifecycle performance to identify opportunities to improve acquisition cost, conversion, and downstream patient outcomes.

• Assist in building creative tagging and reporting frameworks to evaluate concepts, hooks, formats, messaging, and creators. Translate performance patterns into recommendations for creative testing.

• Analyze landing page and onboarding funnels to diagnose drop-offs, accounting for traffic mix, device, patient cohorts, and time to convert.

• Partner with Growth and Growth Product to design and analyze A/B tests and incrementality studies, communicating uncertainty and distinguishing attributed conversions from incremental impact.

• Build and maintain dashboards and recurring performance readouts that explain what changed, why it matters, and what to do next. Proactively surface opportunities and risks..

Required Qualifications

• 4+ years of experience in growth, marketing, or product analytics, with demonstrated ownership of measurement and analysis. Experience in healthcare, consumer subscriptions, or a comparable acquisition-focused business is a plus.

• Strong SQL skills and experience combining advertising, behavioral, and business data. Proficiency with spreadsheets and BI or dashboarding tools.

• Hands-on experience with Amplitude or a comparable event analytics platform, including funnels, cohorts, event taxonomy, and tracking validation.

• Experience building or improving marketing attribution, including UTMs, identity resolution, conversion windows, and reconciliation of platform and internal results.

• Working knowledge of event routing and server-side measurement, with the ability to define implementation requirements and troubleshoot with Engineering. OursPrivacy experience is a plus.

• Experience analyzing paid marketing and creative performance, including CAC, conversion lag, audience and spend differences, and attribution limitations.

• Sound understanding of experimental design, statistical uncertainty, and incrementality. Ability to translate analysis into clear, practical recommendations.

• Comfort working independently, prioritizing competing questions, and building reliable processes in an evolving environment.

What Allara Offers

• Compensation & Career Growth

  • $134,000 - $157,000 with opportunities for advancement

  • Equity

  • Professional development & employee learning programs

• Work Environment & Flexibility

  • 3-day hybrid in NYC

  • Unlimited PTO & 11 company holidays

• Health & Wellness

  • Medical, dental, and vision benefits

  • Health Savings Account (HSA) & Flexible Spending Account (FSA)

  • Long- and short-term disability coverage

  • Annual employee wellness stipend

• Family & Future Planning

  • 401(k) plan

  • Parental leave & family planning support benefits

• Additional Perks

  • Company-issued laptop

  • Annual work-from-home stipend

  • Commuter benefits (if applicable)

  • A collaborative, mission-driven culture focused on improving patient care

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.