Groups Sales Manager

Proper Hospitality; Los Angeles, Northern (CA, KY); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Proper Hospitality is seeking an experienced Event Coordinator to manage group and event planning from inquiry through post-event follow-up in the Los Angeles market. You will coordinate room blocks, catering, A/V, and transportation while overseeing on-site execution and staff.

The role emphasizes client relations, budgeting, and collaboration with sales and operations teams. Ideal candidates bring 3+ years in group/event management within hospitality, strong communication, and proficiency with

Qualifications

• Bachelor’s degree in hospitality management, event planning, business administration, or a related field preferred.
• 3+ years of experience in group and event management within hospitality.
• Experience managing corporate meetings, conferences, weddings, and social events.
• Strong customer service background with high-profile clients and large events.
• Experience with event management software (Delphi, Cvent) and Microsoft Office Suite.

Responsibilities

• Coordinate group room blocks, event layouts, timelines, and service delivery.
• Serve as primary contact for group and event clients from inquiry to post-event follow-up.
• Oversee on-site execution, supervise staff, and resolve issues during events.
• Collaborate with sales, catering, and operations to meet client needs and budgets.
• Track group bookings, negotiate rates, and assist with billing with finance.
• Identify opportunities for upselling and revenue optimization.

Skills

Organizational skills

Client relationship building

Communication

Attention to detail

Problem solving

Time management

Budgeting & cost control

Revenue optimization

Education

Bachelor’s degree in hospitality management, event planning, business administration, or related field

Tools

Delphi

Cvent

Microsoft Office Suite

Job description

Essential Job Duties and Responsibilities

• Group & Event Planning & Coordination:
  • Serve as the primary point of contact for all group and event clients, guiding them through the planning process, from initial inquiry to post-event follow-up.
  • Coordinate with clients to understand their event goals, preferences, and requirements, ensuring that all logistical details (e.g., room block, catering, A/V, transportation) are addressed.
  • Work closely with sales, catering, and other internal teams to ensure event requirements are met and services are delivered efficiently and effectively.
  • Ensure the successful implementation of event layouts, schedules, and the availability of services and equipment.
  • Oversee the pre-event details including setup, room assignments, timelines, and client specifications, ensuring everything is prepared to meet client expectations.
• Customer Service & Client Relations:
  • Build and maintain strong relationships with group and event clients, understanding their unique needs and ensuring high levels of satisfaction throughout the planning process and event execution.
  • Provide proactive communication, keeping clients informed and updated on event status, changes, or special requests.
  • Address and resolve any client concerns or issues promptly and professionally, ensuring a positive experience for the client and guests.
  • Follow up with clients after their event to gather feedback, assess satisfaction, and identify opportunities for improvement or future business.
• On-Site Event Execution & Support:
  • Oversee the day-to-day operations of events, ensuring that all services (e.g., catering, audio/visual, décor) are executed according to the event specifications and timelines.
  • Supervise event staff to ensure smooth event operations, making on-the-spot decisions to resolve any issues that arise.
  • Ensure all event equipment is set up and functioning properly, liaising with vendors and internal teams to resolve any technical or service-related issues.
  • Act as the liaison between the client and operational teams during the event, ensuring the smooth transition of event activities and adherence to agreed schedules.
• Group & Event Booking Management:
  • Manage group room blocks, ensuring that the group’s accommodation needs are met in accordance with the event requirements and client preferences.
  • Track and monitor group bookings, making adjustments as necessary to optimize occupancy and revenue.
  • Oversee event contracts and ensure that all group agreements are adhered to, including negotiated rates, terms, and special arrangements.
  • Coordinate with the finance team to ensure proper billing and payment processes for groups and events.
• Revenue & Budget Management:
  • Assist in setting group pricing, including room rates and event packages, ensuring they align with the hotel’s revenue strategy.
  • Work with the sales and finance teams to manage group budgets, monitor expenditures, and ensure cost-effective delivery of services.
  • Track and report on event performance, identifying opportunities for up-selling or additional services that can increase revenue.
• Coordinate with external vendors, such as catering, A/V companies, decorators, and transportation services, to ensure seamless service delivery for events.
• Ensure that vendors meet contractual obligations, and troubleshoot any issues that arise during the event.
• Maintain relationships with trusted vendors, ensuring quality services and favorable terms for future events.
• Work closely with the sales team to convert group inquiries into confirmed bookings, providing insights and recommendations for event solutions.
• Collaborate with operations teams (housekeeping, catering, front desk, and security) to ensure that all event needs are met.
• Provide guidance and training to junior event staff and coordinators, ensuring the entire team is aligned in providing excellent service and execution.

Education and/or Experience

• Bachelor’s degree in hospitality management, event planning, business administration, or a related field preferred.
• 3+ years of experience in group and event management, ideally within the hospitality industry.
• Experience managing a variety of event types, including corporate meetings, conferences, weddings, and social events.
• Strong background in customer service, with a demonstrated ability to manage high-profile clients and large events.
• Experience with event management software (e.g., Delphi, Cvent) and Microsoft Office Suite (Word, Excel, PowerPoint).

Skills/Specialized Knowledge

• Strong organizational skills, with the ability to handle multiple events simultaneously and prioritize tasks effectively.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients, vendors, and internal teams.
• High level of attention to detail, ensuring that all aspects of the event are planned and executed to perfection.
• Strong problem-solving skills, with the ability to remain calm and resourceful when managing unexpected challenges or last-minute changes.
• Ability to work well under pressure in a fast-paced environment and manage tight deadlines.
• Knowledge of budgeting, cost control, and revenue optimization in event planning.
• Familiarity with event industry trends, best practices, and customer preferences.

Physical Demands

• Ability to stand and walk for extended periods during events and meetings.
• Ability to lift and carry light to moderate items (up to 25 pounds), such as event materials, décor, or promotional items.
• Flexibility to work evenings, weekends, and holidays, depending on event schedules.
• Ability to work in a fast-paced, high-energy environment and handle multiple event tasks simultaneously.

Why Join Proper Hospitality

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.