Group Sales Manager_PARK

Morgans Wonderland Management Company; San Antonio (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Morgan’s Wonderland in San Antonio seeks a Group Sales Manager to drive group sales and revenue while overseeing private events and group experiences. You will manage the end-to-end sales process, from inquiry through contract, while leading the group sales and event team to exceed goals.

The role requires strong sales and leadership capabilities, a two-year degree or equivalent, and experience with ticketing or event management software. Flexibility for evenings and weekends is expected.

Qualifications

• Associate degree or equivalent; one year related experience; or equivalent combination.
• Strong sales, relationship-building, communication, and organizational skills.
• Ability to lead, coach, and develop a team with accountability.
• Experience with ticketing or event management software preferred.

Responsibilities

• Develop and execute group sales strategies to generate new business and revenue.
• Prospect, cultivate, and maintain relationships with businesses and organizations for a steady pipeline.
• Manage the client experience from inquiry to event completion, including proposals and contracts.
• Build a strong local network by attending events and maintaining memberships.
• Lead the event operations team for private rentals and group functions from setup to breakdown.
• Oversee pre-event planning, including diagrams, checklists, and AV requirements.
• Coordinate staffing plans with park leadership for day-of execution.
• Identify opportunities to increase revenue through services and catering.
• Oversee post-event processes: follow-up, recaps, billing, and referrals.
• Monitor performance, sales activity, and provide coaching to meet goals.

Skills

Sales & relationship-building

Communication

Organizational skills

Leadership / coaching

Education

Associate degree or equivalent

Tools

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Ticketing/booking/event management software

Job description

Description

The Group Sales Manager at Morgan’s Wonderland & Morgan’s Inspiration Island is responsible for driving group sales and revenue while overseeing the successful planning and execution of private events and group experiences. This position manages the sales process from initial inquiry through event completion, including prospecting for new business, cultivating client relationships, conducting facility tours, managing bookings, preparing proposals and contracts, and coordinating client requests. The Group Sales Manager leads and develops the group sales and event team, providing direction, support, and accountability to ensure team members are successful in their roles and contribute to the continued growth of the program.

This is an active and highly visible position that represents Morgan’s Wonderland & Morgan’s Inspiration Island both within the parks and throughout the community. The Group Sales Manager is expected to build and maintain strong relationships with local businesses, schools, organizations, and community partners by attending local events, participating in networking opportunities, and maintaining memberships with relevant professional and community organizations. The position works closely with park leadership and the event team to ensure effective operations, exceptional client experiences, and the continued professional growth and success of the team.

Requirements

Job Responsibilities

• Develop and execute group sales strategies to generate new business, increase revenue, and achieve established sales goals.
• Prospect, cultivate, and maintain relationships with businesses, schools, nonprofits, community organizations, and other potential group clients to build a consistent sales pipeline.
• Manage the client experience from initial inquiry through event completion, including responding to inquiries, conducting facility tours, preparing proposals, managing bookings, and maintaining client contracts.
• Build and maintain a strong presence within the local business and community network by attending events, participating in networking opportunities, and maintaining memberships with relevant professional and community organizations.
• Lead and oversee the event operations team responsible for executing private park rentals, facility rentals, corporate and school picnics, meetings, dinner events, and other group functions from setup through breakdown.
• Direct and delegate pre-event planning and operational responsibilities, including facility diagrams, event checklists, final walkthroughs, signage, audiovisual requirements, special requests, and facility readiness, ensuring the assigned team completes all requirements.
• Coordinate with park leadership and operational departments to establish staffing plans, assign responsibilities, and ensure the event team has the resources and support necessary for successful day‑of execution.
• Identify and pursue opportunities to increase event revenue through additional services, upgrades, catering, venue offerings, and other applicable park products.
• Oversee post-event processes, including client satisfaction follow-up, event recaps, final billing coordination, resolution of outstanding client needs, and opportunities for repeat business and referrals.
• Monitor team performance, sales activity, lead conversion, booking activity, and event execution while providing leadership, coaching, and accountability to ensure departmental goals and service standards are consistently met.

What it Takes to Succeed

• Associate degree or equivalent from a two-year college or technical school; one year of related experience; or an equivalent combination of education and experience.
• Strong sales, relationship‑building, communication, and organizational skills with the ability to develop new business and maintain positive client and community relationships.
• Demonstrated ability to lead, coach, and develop a team while establishing clear expectations, delegating responsibilities, and holding team members accountable for successful outcomes.
• Strong attention to detail and the ability to effectively manage multiple events, priorities, deadlines, and client requests in a fast‑paced environment.
• Proficiency in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint; experience with ticketing, booking, or event management applications preferred.
• Willingness to work flexible hours, including evenings, weekends, and special events, while maintaining an active presence within the community and supporting the successful execution of park events.

WORKING CONDITIONS:

The working conditions described herein are representative of those an employee encounters while performing the essential functions of the position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.

• Frequent standing, walking, bending, and twisting upper body for long periods of time.
• The work environment is an outdoor park environment with continuous outdoor activity and exposure to extreme weather conditions.
• Must remain alert with no lapses of consciousness.
• Continuous requirement for professional demeanor and appropriate park staff attire.

Morgan’s Wonderland is an equal opportunity employer. All qualified employees and applicants will receive consideration for employment without regard to race, color, religion, sex, age, pregnancy, marital status, national origin, citizenship status, disability, military status, sexual orientation, genetic predisposition or carrier status or any other legally protected characteristic.

About the Park

Morgan’s Wonderland is a place where the common element of play creates an atmosphere of inclusion for those with and without disabilities while encouraging everyone to gain a greater understanding of one another. Morgan’s Wonderland is just like any other theme park except for a culture and environment that assures 100 percent enjoyment by every person entering through our gates. Every day we work to provide an extraordinary environment where smiles and laughter lead to wonderful memories with family members, friends, and caregivers.