Group Sales Manager

Aparium Hotel Group; Des Moines (IA); On-site; USD 70,000 - 110,000; Full time

Job summary

Aparium Hotel Group is seeking a talented Group Sales Manager to drive corporate, tour and association group and banquet revenue in Des Moines. You will source and negotiate contracts, build strategic relationships with planners and partners, and collaborate with hotel departments to exceed revenue goals.

A background in advanced sales, networking, and proactive outreach is essential to succeed in this role.

Qualifications

• Experience in corporate/group sales is highly preferred.
• Marriott experience is highly preferred.

Responsibilities

• Drive group sales through proactive prospecting and new business development to achieve revenue goals.
• Analyze and qualify business to ensure proper booking guidelines and space utilization.
• Build relationships with clients, planners, CVBs, and partners to generate new business and repeat opportunities.
• Lead negotiations and leverage hotel resources to maximize revenue and deliver exceptional experiences.
• Own assigned market/territory and develop relationships to drive business.
• Collaborate with hotel departments and leadership to sell, plan, and execute group business.

Skills

Group sales

Event sales

Negotiation

Networking

Team collaboration

Job description

GROUP SALES MANAGER
Reports to: Director of Sales, the position is exempt

THE ROLE

The Sales Manager reports to and works directly with the Director of Sales. In this position you possess a background of advanced Sales skills with networking and proactive sales efforts at the forefront of all you do. In this role, you will be responsible for all tasks related to driving Corporate/Tour and Association Group and Banquet Revenue Market Share. This will be achieved through proactively connecting with arriving travelers, networking, and negotiating rates and contracts with pricing and terms that are in the best interest of Surety to exceed the hotel's revenue goals.

WHO WE ARE

Located in the historic Hippee Building in downtown Des Moines, Surety Hotel celebrates the city’s past while helping shape its future. Housed in a beautifully restored, 1913 Beaux-Arts landmark and now part of Marriott’s Autograph Collection, Surety blends independent character with world-class hospitality. Inspired by the meaning of a surety bond, we make a promise as well; unmatched service, incredible design, and a superior level of hospitality rooted in connection and community. With 137 guest rooms and suites, vibrant gathering spaces, and onsite dining at Mulberry Street Tavern, Surety is both a destination for travelers and a point of pride for the City of Certainties.

WHO YOU ARE

We are looking for a true group and event sales hunter—someone who loves the pursuit, embraces competition, and is never satisfied with simply meeting the goal. Our ideal candidate brings energy, urgency, and a “team first” mentality, while leaving ego and drama behind. They are relentless about creating outstanding group experiences, winning new business, and finding ways for the entire team to succeed.

WHAT YOU WILL DO

• Drive group sales through proactive prospecting, new business development, and share-shifting strategies to achieve and exceed revenue goals.
• Analyze and qualify business to ensure appropriate booking guidelines, function space utilization , and guest room-to-space ratios align with the hotel’s overall revenue strategy.
• Build and maintain strong, active relationships with clients, meeting planners, convention and visitors bureaus, and key community partners to generate new business and repeat opportunities.
• Lead negotiations and strategically leverage hotel resources to maximize revenue and profitability while delivering exceptional experiences that meet or exceed client expectations.
• Take ownership of the assigned market and territory by identifying opportunities, responding to market needs, participating in industry and community organizations, and developing relationships that drive business.
• Collaborate closely with hotel departments and senior leadership to effectively sell, plan, and execute group business, resolve challenges, and ensure a seamless client experience.
• Represent the hotel professionally through client events, sales activities, site inspections, appointments, promotions, and other initiatives that support revenue generation and strengthen the hotel’s presence in the market.
• Maintain expert knowledge of the hotel’s facilities, guestroom inventory, meeting space, capacities, and competitive set while consistently demonstrating initiative, flexibility, urgency, and accountability.
• Perform all responsibilities in a timely and professional manner, supporting the success of the sales team and contributing to a positive, collaborative hotel culture.

WHAT YOU WILL NEED

• Relevant hotel sales experience highly preferred
• Marriott experience highly preferred

As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment, and sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are, where they come from and take pride in who we serve. Aparium is an E-Verify employer.