Group Product Marketing Manager, Construction Vertical

Intuit Inc.; Mountain View (CA); On-site; USD 214,000 - 289,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits package

Job summary

Intuit Inc. in Mountain View is seeking a senior product marketer to lead the strategy and go-to-market for its Construction vertical. You will shape editions, pricing, and monetization, build cross-functional GTM playbooks, and guide a small marketing team to accelerate vertical growth.

You will translate customer insights into product decisions, collaborate across product, sales and marketing, and drive multi-vertical expansion with measurable impact.

Qualifications

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for Construction software.
• Ability to translate customer insight into product and packaging decisions.
• Proven track record of multi-vertical GTM initiatives delivering growth.
• Strong storytelling and executive communication skills, with analytical rigor.
• Experience leading without authority and managing a small team (3–5).

Responsibilities

• Define the Construction Vertical Strategy.
• Lead end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Shape product and packaging decisions by influencing the roadmap and pricing strategies.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs to ensure a consistent and differentiated vertical ERP story.
• Own the GTM narrative for vertical launches and build enablement playbooks.
• Lead engagements with firms, selling partners and analysts and run cross-functional readiness reviews.

Skills

Product marketing

GTM strategy

Executive communication

Market modeling

Cross-functional leadership

Job description

Responsibilities

What You’ll Do

Define the Construction Vertical Strategy

• Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.

Shape Product and Packaging Decisions

• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.

Lead Go-to-Market Strategy and Execution

• Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.
• Lead engagements and pitches with firms, selling partners and analysts
• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.

Act as a Strategic Thought Partner

• Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
• Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.
• Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.

Lead and build a team of marketers to accelerate our vertical strategy

Qualifications

What You Bring

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership
• Direct experience building product or GTM for Construction software
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
• 3+ years managing a small team (3-5), developing priorities, coaching and providing feedback on both craft and leadership

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $213,500 - $289,000