Group Product Marketing Manager, Construction Vertical

Intuit Inc.; San Francisco (CA); On-site; USD 214,000 - 289,000; Full time

Job summary

Intuit is seeking a Group Product Marketing Manager for the Construction vertical within its Enterprise Suite. This senior, full-stack PMM role combines market insight, packaging strategy, and storytelling leadership to define growth plans and competitive positioning for mid-market construction customers.

You'll partner with Product, Sales, Marketing, and Industry GMs to shape go-to-market, pricing, and monetization, delivering scalable vertical workflows across QuickBooks Advanced and IES while

Qualifications

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for Construction software.
• Deep understanding translating customer insight into product decisions.
• Track record driving multi-vertical go-to-market initiatives with measurable growth.
• Exceptional storytelling and executive communication skills.
• Analytical rigor with market, pricing, and financial modeling.
• Experience influencing roadmaps and cross-functional outcomes without formal authority.
• 3+ years managing a small team (3-5) and coaching others.

Responsibilities

• Lead the end-to-end product marketing strategy for industry expansion—from market sizing to pricing and launch planning.
• Identify high-growth verticals and subsegments with strong product-market fit using insights.
• Develop frameworks to monetize vertical workflows across QuickBooks Advanced and IES.
• Partner to model TAM, revenue potential, and SKU attachments.

Skills

12+ yrs exp

Construction GTM

Customer insight

Cross-vertical GTM

Executive storytelling

Pricing & market modeling

Leading without authority

People leadership

Job description

Overview

Intuit’s Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we’re seeking a Group Product Marketing Manager to define our upmarket strategy and growth plan for the Construction vertical.

This is a senior, highly strategic, full-stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical — shaping the next chapter of Intuit’s mid-market expansion.

Responsibilities

What You’ll Do

Define the Construction Vertical Strategy

• Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.

• Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.

• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.

• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.

Shape Product and Packaging Decisions

• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.

• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.

• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.

• Partner with PMMs across core departments to ensure a consistent and differentiated "vertical ERP" story.

Lead Go-to-Market Strategy and Execution

• Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.

• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.

• Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.

• Lead engagements and pitches with firms, selling partners and analysts

• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.

Act as a Strategic Thought Partner

• Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.

• Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.

• Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.

Lead and build a team of marketers to accelerate our vertical strategy

Qualifications

What You Bring

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership

• Direct experience building product or GTM for Construction software

• Deep understanding of how to translate customer insight into product and packaging decisions.

• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.

• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.

• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.

• Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.

• 3+ years managing a small team (3-5), developing priorities, coaching and providing feedback on both craft and leadership

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $213,500 - $289,000