Group Product Marketing Manager

AI Chopping Block; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical/dental/vision

16 weeks parental leave

Remote workspace stipend

401(k) matching

Flexible PTO

Company holidays

Office presence in SF/NYC

Job summary

Vanta is seeking a Product Marketing Manager to own the AI pillar, shaping narrative and positioning end-to-end. You’ll partner with EPD to translate roadmap into market-ready storytelling, while enabling the field and executives with compelling messaging and launch plans.

You will need deep AI fluency, strong storytelling, and the ability to drive launches across the organization, including key events and customer engagements.

Qualifications

• 7+ years in product marketing or PMM leadership.
• Experience building new narrative and positioning from scratch.
• Experience partnering with Product/Engineering leadership.
• Excellent communication and presentation skills to technical and non-technical audiences.
• Plan and execute large product launches with cross-functional teams.

Responsibilities

• Own the AI pillar narrative and roadmap end to end.
• Lead AI messaging for events, keynote support, and customer testimonials.
• Ensure cohesive AI narrative across pillars (Compliance, Risk, Proof).
• Translate technical capability into external-ready narrative with EPD input.
• Develop AI storytelling and positioning for field, analysts, press, and customers.
• Enable field with the AI story, objections handling, and proof points.
• Plan and execute AI product launches from planning to measurement.
• Represent AI narrative in customer-facing and market-facing moments.

Skills

PMM leadership

Storytelling

GTM strategy

Executive comms

Cross-functional

Job description

At Vanta, our mission is to help businesses earn and prove trust.We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

Vanta's Product Marketing team sits at the intersection of Product, Engineering, Sales, and Customer Success. We define positioning and narrative for Vanta's platform, translate roadmap into go-to-market motions across big launch moments and releases, and make sure the field can sell what Product is building; with research, storytelling, and cross-functional partnership as the core of how we work.

About the role

AI is one of Vanta's most strategic bets, and it needs a dedicated owner. This PMM will be focused on bringing the AI roadmap to market in close partnership with EPD. You'll own the narrative, messaging, and positioning for Vanta’s AI story end-to-end, and be the connective tissue between what Engineering and Product are building and how the market, field, and customers understand it.

You're expected to shape our AI story and define Vanta as a leader in the space, which means you’re fast-moving and nimble, have enough technical fluency to have a real point of view in roadmap conversations with EPD (including getting hands-on and testing the product yourself), paired with the storytelling and creativity to bring a unique, differentiated story to market.

What you’ll do as a Product Marketing Manager at Vanta:

• Own the AI pillar narrative and roadmap end to end
• Own the AI pillar narrative at key events like VantaCon, including keynote support, breakout sessions, and customer testimonials
• Ensure a cohesive AI narrative across pillars so AI messaging holds together whether it's showing up in Compliance, Risk, or Proof contexts
• Partner directly with EPD to understand what's being built, influence roadmap sequencing from a market/customer lens, and translate technical capability into external-ready narrative
• Develop and maintain AI messaging and positioning that flexes across audiences (field, analysts, press, customers)
• Drive field enablement for AI, arming Sales and CS with the story, objection handling, and proof points they need
• Plan and execute AI product launches, from planning through post-launch measurement
• Represent the AI narrative in customer-facing and market-facing moments (analyst briefings, customer advisory conversations, press as needed)

How to be successful in this role:

• Core PMM experience
  • 7+ years in product marketing, ideally with ownership of a full pillar or product line rather than a support function
  • Track record of building narrative and positioning from scratch, not just executing an existing playbook
  • Experience partnering directly with Product/Engineering leadership
  • Excellent communication and presentation skills, with the ability to convey complex ideas effectively to both technical and non-technical audiences.
  • Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
  • Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
  • Strong written and verbal storytelling, comfortable writing for a keynote stage as well as a sales deck
  • Must be authorized to work in the U.S. without the need for current or future employer sponsorship
• Technical / AI fluency
  • Working understanding of how modern AI products are built, enough to ask sharp questions in an EPD roadmap review and push back credibly
  • Familiarity with the current AI/LLM landscape (model capabilities, common architecture patterns, where the industry conversation is headed) so positioning reflects real technical nuance rather than surface-level buzzwords
  • Comfort translating technical capability and constraints into narrative that's accurate and compelling without over-claiming what the product does
  • Prior experience marketing an AI-native or AI-adjacent product is a strong plus
  • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
• Bonus points
  • Experience with security or technical products
  • Experience owning a keynote-level narrative for a company event
  • Background that spans both technical and brand/narrative work (e.g., came from a technical PM, solutions engineering, or technical writing background before moving into PMM)

What you can expect as a Vanta’n:

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays
• Virtual team building activities, lunch and learns, and other company-wide events!
• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation.Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.