Group Product Marketing Manager

Affirm; New York (NY); Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Remote-first compensation structure

Remote-first workforce

Learning & development

Health benefits

Parental leave

Job summary

Affirm seeks a Group Product Marketing Manager to own the strategy and systems driving product marketing across the B2B organization. You will synthesize merchant, consumer, market, and performance insights to shape shared strategy and guide product and go-to-market investments.

You’ll establish frameworks and operating rhythms for segmentation, GTM planning, and measurement across teams, while leading high-priority cross-portfolio initiatives from discovery to commercialization.

Qualifications

• Strong self-serve analytical skills with SQL, dashboards, and AI-assisted analysis
• 12+ years of experience in product marketing, product strategy, or a related field
• Depth in B2B payments, fintech, commerce, or platform businesses
• Proven ability to influence senior leaders and build cross-functional alignment
• Experience building reusable frameworks and operating mechanisms across teams

Responsibilities

• Own strategy and systems for product marketing across Affirm's B2B organization
• Synthesize insights to shape shared strategy and guide investments
• Establish frameworks and operating rhythms for segmentation and go-to-market planning
• Lead cross-portfolio opportunities from discovery through commercialization
• Own Affirm's merchant narrative and connect it to brand and channels
• Equip Revenue teams with messaging, tools, and proof points
• Lead Voice of the Merchant and advisory boards to inform priorities
• Drive high-priority initiatives and strategic partnerships
• Model Affirm's values and foster an inclusive, collaborative culture

Skills

SQL proficiency

Data dashboards

AI-assisted analysis

Storytelling to executives

Strategic portfolio leadership

Cross-functional collaboration

AI fluency

Influence senior leaders

Business judgment

Tools

SQL

BI Dashboards

Job description

• As a Group Product Marketing Manager, you’ll own the strategy and systems that drive product marketing excellence across affirm’s B2B organization
• You’ll synthesize merchant, consumer, market, and performance insights across our portfolio to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments
• You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams
• Alongside this portfolio-wide mandate, you’ll directly lead a focused set of critical, ambiguous cross-portfolio opportunities from discovery through commercialization
• This senior individual contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of our work
• Own and evolve the portfolio narrative: Develop affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to affirm’s broader brand story and activate it across priority merchant channels
• Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities
• Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field
• Lead Voice of the Merchant: Own affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities
• Lead critical initiatives: Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches
• Be a culture carrier: model affirm’s values and set a high bar for how teams collaborate, make decisions, and learn. Build trust across functions, create an inclusive environment for candid debate and thoughtful risk-taking, and coach others to do their best work

Benefits

• Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
• Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
• Supportive Communities: Get involved with our employee resource groups and community groups
• Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
• Generous Time Off: Take the time you need when life happens
• Health Benefits: Get a plan that fits your needs
• Mental Healthcare: Take care of your mind with great mental health programs
• Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
• Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
• Learning & Development: Engage in exciting learning programs to level up your growth

Strong self-serve analytical skills. You’re comfortable using SQL, dashboards, and AI-assisted analysis to investigate questions, test hypotheses, and decide when to scale, adjust, or stopA strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partnersProven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and MarketingHigh AI fluency and a track record of improving the quality and speed of your own work while helping others do the same, using AI for tasks such as synthesizing research, analyzing data, automating workflows, and building reusable toolsA track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area12+ years of experience in product marketing, product strategy, or a related field, with depth in B2B payments, fintech, commerce, or platform businessesExperience building reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launches, and measurement across teamsExceptional strategic and business judgment. You can turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations