Group Product Director, HCP, Sjogren's Disease

Johnson & Johnson Innovative Medicine; Horsham (PA); Hybrid; USD 180,000 - 250,000; Full time

Job summary

Johnson & Johnson Innovative Medicine is seeking a Group Product Director for HCP in Sjogren's Disease, based in Horsham, PA. This leadership role oversees marketing strategy, market development, and HCP launch execution, collaborating across functions to drive growth and access.

The ideal candidate has a BA/BS and an MBA, 10+ years of business and marketing experience, and a track record in directing agencies, leading teams, and presenting to executives.

Qualifications

• BA/BS degree required and MBA preferred.
• 10+ years business experience, at least 8 years in marketing.
• Experience directing and managing advertising agencies.
• Strong people management and development capabilities.
• Advanced communication and presentation skills.
• Prior launch and rheumatology experience preferred.
• Ability to succinctly tell a story for executive audiences.

Responsibilities

• Develop integrated strategic plan for nipocalimab Sjogren's Disease marketing.
• Maximize communications to physicians, patients and thought-leaders via omnichannel promotion.
• Work with Rheumatology TA to develop annual marketing plans for growth.
• Coordinate with Sales, Analytics, Medical Affairs, PECs and others to execute activities.
• Provide input to investor relations narratives and business planning.
• Lead financial forecasts and budgets with finance/analytics partners.
• Monitor performance and adjust actions as needed.
• Analyze competitive landscape and respond proactively.

Skills

Marketing strategy

Leadership

Advertising agencies

Cross-functional collaboration

Education

BA/BS degree

MBA preferred

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function Marketing

Job Sub Function Advertising & Promotions

Job Category People Leader

All Job Posting Locations: Horsham, Pennsylvania, United States of America

Job Description Johnson & Johnson Innovative Medicine is recruiting for a Group Product Director, HCP, Sjogren's Disease located in Horsham, PA.

About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine.

Group Product Director, HCP, Sjogren's Disease is the HCP marketing leader responsible for marketing strategy and execution. The GPD, nipocalimab Sjogren's Disease, is the HCP leader for the brand. This role is also accountable for market development strategy and HCP launch lead.

Core Responsibilities Include But Are Not Limited To

• Developing an integrated strategic plan for nipocalimab Sjogren's Disease (in-market indications and overall branding experience.
• Maximize marketing communications to physicians, patients and thought-leaders through broad omnichannel promotion including non-personal, personal, peer, and consumer advertising.
• Work in conjunction with partners across the Rheumatology TA, developing annual marketing plans to optimize growth and overall access to providers and patients
• Lead the translation of insight to strategy to execution and partner with multiple functions including Sales, Sales Training, Analytics, Strategic Customer Group, Medical Affairs, PECs, Global Strategic Marketing, Communications, US Immunology brand leads, Supply Chain, and outside vendors in order to effectively execute key commercial activities and achieve business goals.
• Coordinate and provide input to critical processes related to investor relations narrative, business planning, marketing plans, market research, business performance tracking and reporting
• Collaborate with finance and analytics partners to lead annual financial forecasts and maintain budgets to support financial objectives.
• Track and monitor weekly, monthly, quarterly performance and recommend actions as needed.
• Continually assess competitive landscape and proactively respond to needs.

Experience Requirements

• BA/BS required and an MBA preferred.
• Minimum 10 years’ business experience (e.g., Sales, Marketing, Management, etc.) of which at least 8 years of demonstrated marketing experience and proven performance is required.
• Demonstrated success in critical marketing competencies required.
• Ability to succinctly tell a story for executive audiences of brand.
• Experience in directing and managing advertising agencies is required.
• Strong people management and development capabilities are required.
• Advanced communication and presentation skills required.
• Prior experience in competitive markets required.
• Prior launch and rheumatology experience preferred.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time preferred.

The position is located in Horsham, NJ and requires up to 25% travel, predominantly US, with limited OUS travel. At J&J, we work flexibly with 3 days in-office with 2 days remote work.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.

Required Skills

Preferred Skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Business Savvy, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Standard Operating Procedure (SOP), Succession Planning, Tactical Planning