Group Media Director, B2B

Power Digital Marketing; United States; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Medical, dental and vision insurance

401(k) with employer contribution matching

Unlimited time off

Work From Home stipend

Job summary

Power Digital Marketing is seeking a Group Media Director to lead high-value B2B paid media accounts and drive performance. The ideal candidate will have over 8 years of experience in paid media and strong leadership capabilities. Responsibilities include managing a performance-focused team, developing strategies, and ensuring client satisfaction and performance outcomes. The position comes with robust benefits including unlimited PTO and opportunities for personal and professional growth.

Qualifications

• 8–10+ years in paid media or media leadership roles.
• Proven experience managing multi-channel B2B paid media strategies.
• Strong leadership experience with high-performing teams.

Responsibilities

• Own performance outcomes across multi-channel B2B paid media clients.
• Act as senior strategic lead for key client relationships.
• Lead and manage a team of media leaders and practitioners.

Skills

Paid Media Strategy

Team Leadership

Client Communication

B2B Marketing

Job description

Who We Are
We are a tech‑enabled growth firm at the intersection of marketing, consulting and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. We are people‑first, value diversity, and are committed to integrity, autonomy and grit.

A Day In The Life
The Group Media Director leads a portfolio of high‑value paid media accounts, driving performance, strategy and growth across multiple channels and clients. This senior leadership role owns daily paid media delivery within the B2B division, aligning strategies to client business outcomes and Power Digital’s performance standards while bridging executive strategy and execution.

Responsibilities

• Paid Media Strategy & Performance
  • Own performance outcomes across a portfolio of multi‑channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
  • Oversee development and execution of full‑funnel B2B paid media strategies across Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
  • Apply best practices in account structure, optimization, testing frameworks, attribution, creative feedback, and measurement, including account‑based approaches.
  • Serve as the escalation point for complex performance challenges.
• Client Leadership & Growth
  • Act as senior strategic lead for key client relationships.
  • Lead Quarterly Business Reviews, pipeline performance narratives and forward‑looking growth strategies.
  • Identify and drive account expansion opportunities, including media investment growth, ABM maturation and channel diversification.
  • Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
  • Build trusted relationships with client stakeholders, confidently communicating strategy, results and pipeline impact.
• Team Leadership & Development
  • Lead, manage and develop a team of media leaders and practitioners, ensuring high performance and accountability.
  • Own resource planning, team structure and client allocation to place the right people in the right roles.
  • Coach direct reports through performance management, career growth and skill development.
  • Elevate team capabilities in B2B platform expertise, data analysis and pipeline storytelling, strategic thinking and client communication.
  • Serve as escalation point for team and client challenges.
• Media Growth & Commercial Impact
  • Own growth of managed media dollars via retention and expansion.
  • Balance performance, efficiency and client profitability.
  • Partner with division and finance leadership to manage contribution margin, resourcing and account health.
  • Identify and address risks related to performance, client satisfaction or profitability.
• Operating Discipline & Execution Excellence
  • Ensure all accounts meet Power Digital standards for execution, pacing and deliverables.
  • Drive adoption of tools, platforms and processes that improve efficiency and B2B performance.
  • Maintain strong operating rhythms: regular pipeline and performance reviews, testing roadmaps and prioritization, and clear reporting and insights delivery.
  • Ensure SLA adherence and high‑quality execution across all accounts.
• Innovation & Capability Development
  • Stay current on platform updates, emerging B2B channels and industry trends.
  • Partner with the Head of Paid and broader leadership to test new strategies, tools and technologies, including ABM intent data platforms and predictive lead scoring.
  • Contribute to internal POVs, playbooks and best practices for B2B paid media.
  • Drive adoption of advanced capabilities such as automation, AI‑assisted buying and improved measurement.

Role Requirements

• 8–10+ years in paid media, B2B performance marketing or media leadership roles.
• Proven experience managing multi‑channel B2B paid media strategies across a portfolio of clients.
• Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).
• Strong leadership experience managing and developing high‑performing teams.
• Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
• Strong understanding of full‑funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
• Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
• Excellent client‑facing and communication skills, with ability to influence senior stakeholders.
• Experience supporting new business pitches and account expansion.
• Data‑driven, highly organized and operationally strong.

Key Performance Indicators

• Client Performance
• Client Retention & Growth (NRR, service expansion, VABO)
• Paid Contribution Margin
• Team Performance & Development (retention, leveling, output quality)
• Testing Velocity & Performance Improvement
• SLA Adherence & Execution Quality

Most Important Things

• Paid media performance consistently drives qualified pipeline.
• Clients view Power Digital as a strategic growth partner, not just an execution vendor.
• Managed media dollars grow through retention and expansion.
• Teams are high‑performing, accountable and continuously developing.
• Accounts are delivered efficiently and profitably without sacrificing quality.

Benefits & Perks

• Base salary + commission opportunities
• Robust medical, dental and vision insurance with up to 100% employer contribution to premiums
• 401(k) plan – 4% employer contribution matching
• Unlimited time off available on day one
• Up to 4 hours per quarter paid Volunteer Time Off (VTO) for philanthropic endeavors
• Fully flexible work environment: full‑remote, in‑office or hybrid
• One‑time $100 USD Work From Home stipend added to first paycheck
• Employee Assistance Program (EAP)
• 12 observed U.S. national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (e.g., Hedgehog and Vital 5s)
• Quarterly awards, including prize money and recognition for outstanding performance
• Opportunities to be involved in company’s DEI initiatives

Equal Opportunity Employer

We are an Equal Opportunity Employer committed to diversity in race, gender identity, age, disability status, veteran status, sexual orientation, religion and all other protected categories. All employees’ viewpoints are valued and inclusion is everyone's responsibility.